Business Letter
The Problem With Ad Tech (And What Companies Should Do About It) With Richard Jones Fro...
The ad tech industry—specifically, Facebook—continues to create privacy consent concerns and public discontent. How much do people trust social networks and the brands that advertise on…
Marketing Campaign Planning: Everything You Need to Know (Template)
Marketing campaign planning is a complex process. Delivering one consistent message across multiple channels to reach your audience isn’t easy. Without smart strategy and sound processes in p…
Tackling Challenges Black Entrepreneurs Face in Marketing and Business (And How Their W...
When looking to get ahead in marketing, business, or life, the black community faces challenges and structural issues. What should white people consider to be effective allies to black colleagues, …
Why and how to apply color theory in social media marketing
With a spectrum of hues, tints, tones and shades permeating online networks, a knowledge of their interplay is essential for communicators of all stripes (and plaids). Here’s a breakdown. Social me…
How Marketers in Financial Services Can Make Friends With Compliance and Win at Social ...
Doing social media marketing in a regulated industry isn’t easy. Legal considerations, regulatory red tape, and compliance restrictions can make your job more difficult. Today’s guest i…
Need for observability becomes timely subject at re:Invent as SolarWinds software secur...
The recent disclosure that a nation state actor allegedly placed malicious code in software distributed by SolarWinds Inc. is capturing the interest of the security world as the impact develops into one of the most significant security breaches in a lo...
Data protection startup BigID raises $70M on $1B unicorn valuation - World Consulting G...
Data protection and privacy startup BigID Inc. announced today that it has raised $70 million in new funding to deliver new applications for using data for data privacy, security and governance. The Series D round was led by Salesforce Ventures and Tig...
My beautiful picture - World Consulting Group
Texas Attorney General Ken Paxton and nine other states have slapped Google LLC with a lawsuit accusing it of anticompetitive practices in its online advertising business. The complaint filed today targets Google’s alleged stranglehold of the online ad...
The Year Ahead: Are You Ready for Next Generation Social Networks? | Intelligence | BoF
As traditional engagement models struggle on established social media platforms, fashion players will need to rethink their strategy and find ways to maximise their return on marketing spend.CMO Bu…
The AABG blueprint for fast and safe IT modernization - World Consulting Group
It’s no secret that the pace of digital transformation has increased under the pressures of the COVID-19 pandemic. As the world see-saws between shut-downs and speed-ups, companies in every industry and sector are being forced to modernize to survive. ...
How Nonprofits Can Maximize Their Impact With Video Marketing (and Why Now is the Time ...
Is a picture still worth a 1,000 words? What about videos? Any business or organization can use the power of video content to build its brand and promote its products. However, it’s not alway…
Misconceptions About CMO Duties And How A Fractional CMO Can Help Maximize Results | Ka...
Laying The Foundation For Your New CMO So you have decided to hire an interim or part-time CMO. What are the next steps for your business and how will yourChief Operating Officer’s insight: B…
Vaccines and work-life harmony prevail in public sector agenda for AWS’ Teresa Carlson ...
Amazon Web Services Inc. had been in business for only four years when Teresa Carlson (pictured) signed on in 2010 to build a public sector practice for the aspirant cloud provider. The signature moment for her, and perhaps for the cloud industry as a ...
Amazon develops phased array antenna for connecting to its internet satellites - World ...
Amazon.com Inc.’s Project Kuiper unit, which is building a network of internet satellites, today detailed a compact antenna design it developed to let users connect to the constellation from the ground. Project Kuiper is backed by more than $10 billion...
Google buys Neverware, whose software turns old PCs into Chromebooks - World Consulting...
Google LLC has quietly acquired a company called Neverware Inc. that sells software to transform old personal computers and Macs into Chromebook devices. The acquisition was announced today by Neverware on Twitter, and Google later confirmed the news i...
Digital Marketing and Social Media Awards 2020
PR Daily’s annual awards program showcases the industry’s top digital marketing, PR, social media and communications professionals. Enter by Jan. 24!CMO Business
New Amazon Location Service offers cost-effective, high-quality data for location-based...
Amazon Web Services Inc. has just added a new service, called Amazon Location Service, to its cloud offerings to help customers with location-based needs. “Amazon Location Service is a new geospatial service that makes it easy for customers on AWS to i...
50+ Headline Formulas and Templates to Make Writing Your Next Title Easy
It takes more than four hours to write the average blog post. Most of that goes into researching the structure, writing the copy, and finding relevant images to add in. There’s something…
A tale of two initial public offerings: Upstart booms, Wish bombs - World Consulting Group
It was tale of two different initial public offering outcomes on public markets today as financial technology startup Upstart Holdings Inc. boomed on its debut while e-commerce firm Wish’s parent company ContextLogic Inc. bombed. Upstart, which offers ...
New AWS IoT features enable secure device connection and management - World Consulting ...
Although the internet of things is already in our everyday lives — from wearables and smart watches to intelligent home appliances — it still presents challenges for enterprises that want to scale devices up and use data to leverage insights. Aware of ...