Product Branding
Why Lithuania is a Good Place to Invest in Fintech
In the past few years, Lithuania has been focusing on one particular industry and is currently approaching the UK’s reputation with it’s rapidly growing numbers of Fintech startups. This small coun…
Digital Sports Activations In The COVID Era And Beyond – AMP Agency
Whistles blow (then are quickly sanitized), sneakers screech an ex-ballroom-parquet, and broadcasters emphatically argue a holding call from thousands of miles away, but sports are back. As it has …
The Richest Major Sport Club Owners In The World For 2020, Ranked (Sports And Billionai...
With a net worth of approximately $77 billion, Mukesh Ambani, who owns Indian Premier League cricket club Mumbai Indians, is the richest sports team owner in the world for 2020, followed by Amancio…
How marketers can be more efficient with their data and operations
Review your current stack and look for data partnerships with publishers. Please visit Marketing Land for the full article. …
What Can Leadership Learn from Broken Politics?
Politicians are elected to serve the people of their district, county, state, and country. Great politicians appreciate the honor and authority bestowed upon them to represent their constituents. G…
Opportunities for Coaching in Change Management
from LaMarsh Global – Change practitioners often work with people involved with a change: the leaders responsible for or sponsoring a change, and the people that might be impacted by the chan…
Just Another Day For Longtime Costco CFO
Having helped Costco Wholesale raise Series A funding in 1985, former investment banker Richard Galanti was asked to become the CFO of the discount big box retailer, which numbered just six warehou…
Must-know tips for boosting your video strategy
Focus on CTV and pre-roll advertising while implementing multiple methods of measurement. Please visit Marketing Land for the full article. …
2020: The Year We Stopped Taking Our Food Supply System for Granted
I’ve been lucky. Raised in suburban Chicago in a two-bedroom ranch with a one-car garage, we didn’t live large. But my dad was a butcher at the A&P, and my mom was a great cook, so …
Global Privacy Control group aims to succeed where ‘do not track’ failed
Initiative faces the challenge of gaining publisher and consumer adoption. Please visit Marketing Land for the full article. …
Together for more and better
On a recent holiday, I had six teeth extracted. The insights I gathered during this process seemed relevant to current policy and election travails. My dentist’s office was closed, but he kindly ca…
Meet Google Analytics 4: Google’s vision for the future of analytics
The new Analytics adds AI-powered insights, tracks users across devices and provides more granular data controls. Please visit Marketing Land for the full article. …
Urban Cowboy Zell Believes In The Future Of The City Core
Sam Zell is something of a business oracle, so when the billionaire real-estate investor speaks, people tend to listen. They don’t always agree, but Zell always knows he’s been heard. And lately, t…
How marketers should plan for implementing automation
Planning and goal-setting prior to implementation is key to success. Please visit Marketing Land for the full article. …
Game Plan: Combine an Aggressive Pace with a Laser Focus
If there’s been one consistent theme at the 2021 annual planning sessions that our coaches are facilitating, it’s that CEOs want to do more than just maintain the momentum they established in Q4. T…
4 Habits That Empower Success
Achieving entrepreneurial success is not easy. It requires forward-thinking, the ability to quickly abandon plans that do not serve you, and an internal drive that will get you out of bed while eve…
What a long, strange year in digital marketing
Looking back at the changes forced on B2B and consumer marketing strategies. Please visit Marketing Land for the full article. …
Movie-Theater Chief Doubles Down On The Big Show
Paul Glantz admitted that his attempt to acquire four idled movie theaters from a bankrupt rival is a bet-the-farm kind of proposition for his Emagine Entertainment movie-theater chain. “People wil…
7 marketing trends for 2021
Deloitte Insights looks ahead to next year in marketing. Please visit Marketing Land for the full article. …
Four Things Every Organization Must Do to Ensure the Sustainability of their Workplace
We live in a world that is increasingly VUCA (volatile, uncertain, complex, and ambiguous). In 2020, these factors became more pronounced when the COVID-19 pandemic directly compelled leaders from …