Project Management

What does it take to write a great headline? A simple, yet effective tool that makes marketers more confident when writing headlines. Take the guesswork out of improving headlines. Today’s guest is LaRissa Hendricks from CoSchedule’s product marketing...

Chris Ronzio is the founder and CEO of Trainual, an onboarding, training and knowledge management platform for small and growing businesses.  His company replaces the traditional training manual, and gives companies the ability to tell their story and ...

With more and more office work moving to the virtual realm, strategic planning is as important as ever (if not more so). If done right, virtual strategic planning can be as valuable, collaborative and engaging as in-person sessions.

Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% said that they are actively investing in content marketing as a part of their overall...

You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is notoriously hard to track. Small things add up over time, and it’s fai...

What are you paying attention to during this pandemic? What you’re focusing on can make a big difference to your business, your career, and your health.

What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by presenting interesting or authentic ideas in a meaningful way. Today’s ...

One you’ve moved through the stages of strategic planning, from discussing your company vision through to goal setting, developing a detailed action plan is the next step towards implementing your strategy.

It’s relatively easy to create great content when you are a one-person team. You know the type of content you want to write, your editorial tone, and have a clear sense of expectations. It gets harder to ensure that all content is up to the same high ...

A strong project portfolio management strategy includes regular reviews—of risk factors, budget and schedule adherence, resource allocations, and the overall health of the portfolio, just to name a few. Similar reviews may be conducted across individua...

You’re pushing out new marketing campaigns on a monthly basis. Sure, it’s bringing results in terms of direct sales and ROI. Brand wise? There’s not much impact. Brand awareness is notoriously hard to track. Small things add up over time, and it’s fai...

Suffering with debt, with the added stress of running your own business, is such an overwhelming experience. You feel you have to function, so that your company can continue to trade, but the worry eats you up from within. The first thing to know is, t...

Content marketing is hot. Like, melted iron red-hot. In a survey of more than 3400 marketers across the globe — including both B2B and B2C marketers — a whopping 70% said that they are actively investing in content marketing as a part of their overall...

It’s relatively easy to create great content when you are a one-person team. You know the type of content you want to write, your editorial tone, and have a clear sense of expectations. It gets harder to ensure that all content is up to the same high ...

What’s the problem with doing what everybody else is doing? Marketers are expected to come up with something wildly innovative or creative. Dare to be different and get unstuck by presenting interesting or authentic ideas in a meaningful way. Today’s ...

Managing your finances is never easy. There are monthly bills to pay, supplies to buy, and living expenses to manage. There may be times when you’ll find yourself behind your monthly payments, and before you know it, you’re drowning in debt that seems ...

Starting a freelance business requires some preparation, research, and commitment. The fact that the globe is interconnected through the digital space means that your freelance business has the opportunity to grow beyond your geographical location. You...

Most storage containers are often discarded after serving their original purpose. But, did you know that you can also use them for other purposes? These days, storage containers are being used to build everything from offices to entertainment venues.

As the year 2020 comes to a close, hundreds of landmark businesses across the country have called it quits due to the COVID-19 outbreak. Who are they and what could they have done differently?

The process of planning a marketing campaign is complex; delivering one consistent message across multiple channels to reach your audience isn’t easy. Truth is: without a smart strategy and sound processes in place, it can quickly become an unorganize...