Email marketing can be a great way to connect with customers and promote your business, but only if people are actually opening your emails! Here are a few tips to help you increase your open rate:
1. Make sure your subject line is interesting and engaging. People are more likely to open an email if they're curious about what's inside.
2. Keep your emails short and to the point. No one wants to read a long, rambling email.
3. Use images sparingly. Too many images can make an email look like spam.
4. Personalize your emails whenever possible. Add the recipient's name or other personal details to make the email feel more like a conversation than a marketing pitch.
5. Timing is everything when it comes to email marketing.