Here’s what marketers should expect, plan for and start doing now to maximize sales and revenue this season. Please visit Marketing Land for the full article. …

Your most important act of 2020 might be taking the time to vote. No matter what your political affiliations are, Ketchum supports your right to choose. This is something that we are passionate about...

Facebook continues to expand Shopping capabilities and features across its platforms. Please visit Marketing Land for the full article. …

Google thinks it will win but the DOJ used these arguments successfully before. Please visit Marketing Land for the full article. …

Here are three ways you can navigate the uncertainty and focus on what you need to do to survive hurricanes, elections, COVID, working from home and everything else going on right now. Please visit...

Each year, many companies, organizations and brands observe the period between September 15 and October 15 as Hispanic Heritage Month—an annual monthlong homage to the Latinx community. In years past,...

Integrate Into The Culture A company, in its basic form, is just a collective of people. In order to be welcomed, one has to be compatible with the cross section of that said group. The easiest way to accomplish that is to put effort into being integra...

Provide Information And Opportunities From personal experience, I have seen the most success when the employer "walks the walk." It goes something along these lines: The employer has public conversations about physical and mental health, the impact on ...

The latest initiatives on Acquia’s Drupal and Marketing Clouds, announced at Acquia Engage. Please visit Marketing Land for the full article. …

Practice Servant Leadership Communication breakdown is usually a symptom, not the cause. The underlying cause usually leads back to poor leadership; hence, the said leadership must revisit the fundamentals. It should include hands-on assistance, helpin...

Whistles blow (then are quickly sanitized), sneakers screech an ex-ballroom-parquet, and broadcasters emphatically argue a holding call from thousands of miles away, but sports are back. As it has...

from LaMarsh Global – https://www.lamarsh.com/ Change practitioners often work with people involved with a change: the leaders responsible for or sponsoring a change, and the people that might be...

Situational Awareness Regardless of the objectives in negotiations, the single most important factor to ensure the greatest possibility of success is a total awareness of the opponent's situation. Essentially, knowing the "why, how and where" combined ...

Welcome to the AMPlifier – a spotlight on the latest and greatest industry updates. Whether you want to learn more about this week’s marketing trends, the newest updates to your favorite social...

Get Your Team's Input When it comes to organizational culture, it pays to be mindful of team feedback. Unlike most of the executive decisions that can be formulated by owners, organizational culture inherently dictates a buy-in from those that are subj...

Take Real Action Customer feedback and its impact can only truly be measured by change. Without collection, examination and implementation, customer feedback is simply pointless. Barring any exceptional situation, it is safe to say that unless customer...

Good leaders work to serve their employees “I believe that the single most important leadership trait when it comes to promoting someone is their ability to serve others. The importance of such a leadership trait can influence the organizational well-b...

Practice Servant Leadership One of the time-tested methods in gaining traction as a thought leader and or influencer is by using the basic tenets of servant leadership, in particular "selfless help." This kind of mentorship has a twofold benefit: it il...

Conduct A Post-Exit Interview Much like any other problem, high employee turnover is unlikely to be effectively dealt with without the feedback from participants, stakeholders and, in this case, the employees themselves. Interestingly enough, tradition...

Operations Management The biggest knowledge gap I have observed is in the field of operations management. Most entrepreneurs I have worked with are simply not aware of the delicate nature of operations management and tend to be dismissive of its intrig...