That Canadian consumers remain loyal to Canadian brands and retailers is but one of the findings to come out of a new retail report by WPP’s Mindshare Canada.
According to the research released last week, 61% of consumers assert that it’s important or very important to purchase from a Canadian brand, and 63% say the same of purchasing from a Canadian retailer.
Cannabis store sales totalled $54 million in November, the first full month of legal recreational pot sales, according to Statistics Canada.
The cannabis sales for the month a little more than 25 per cent from $43.1 million recorded in October, which included roughly two weeks of legal pot sales after Canada legalized cannabis for adult use on Oct. 17.
"Data for this Canadian industry are presented in unadjusted form as there is no seasonal pattern established by official statistics yet," Statistics Canada said Wednesday.
Statistics Canada says retail sales fell 0.9 per cent to $50.4 billion in November.
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