In this video, we'll explain the differences between static and dynamic content, and learn why the latter is so useful for some of the most popular content t... Talks about static content - where everything was done by hand. Now, it only needs to be built out once and it pulls content from a database...
Dynamic Content in its use for marketing. Companies like this are able to utilise different strategies based on different bits of segmentation of their consumer data, and tailor a unique messaging or branding to them. In this case, the example is when two different videos are filmed and delivered based on certain segmentation traits (eg, video one was aimed as a general email, and video two was aimed at university contents. These where then determined at the email delivery stage and pushed the two groups at different parts of their website, where they are served content that is specifically tailored and relevant to them)
Maintaining and updating the library Web site consumes a significant amount of resources in any library. But tools exist to help decentralize the process of publishing content to the Web. The implementation of dynamic Web pages enables professionals with little or no experience in Web editing to maintain and update Web content, leaving the design and development of these pages to those better qualified. The use of dynamic Web pages allows a more efficient, productive workflow to develop by enabling those closest to the content to create and update the pages.
The new essays on today’s academic librarians examine above all their functions and responsibilities—since these have greatly changed just in recent years, especially in matters of technology. p 180
Discover the difference between dynamic content and web personalization and see how they can boost your business re