Influencer marketing is without a doubt a trending area for marketers and public relations professionals. In retail, travel and entertainment, savvy marketers are connecting with people who have a great number of followers -- and influence -- and compensating them with cash, gifts or an experience, such as a stay in a resort or a cameo in a show.
A recent eMarketer study shows that the majority of business executives who currently leverage AI solutions shared great feedback, from the ability to unlock better insights to better decision making.
You do not have to be a professional athlete to enjoy the benefits offered by going custom-made. But thanks to the internet and technology, the word “custom” has been devalued and often means nothing more than picking colors or graphics. To fit better or perform better, custom gear has to actually be made for you. The good news is that there are more be of these bespoke options than ever before.
It should come as no surprise then that 93% of B2B marketers consider account-based marketing an important strategy for their business, according to the latest research from market intelligence firm SiriusDecisions. The customized marketing experiences delivered with account-based marketing campaigns engage prospects on a thoughtful, personalized level that resonates and converts leads into happy customers.
B2B marketing is in the midst of a transformation that is tempting to either exaggerate or underestimate. Marketing and sales leaders are hard pressed to take a measured view of the B2B landscape given the extent of innovation, disruption, and noise.
Imagine you have to choose between buying a product from a brand you trust versus a brand about which you are unsure. Where would you choose to spend your money?