If you operate a business-to-business (B2B) company and you're reading this article, chances are you're semi-convinced that social media just "doesn't work" for you. At the same time, you feel like the only kid who didn't get invited to the party of the year.Heck, it could be the best party in decades!
I just got off the phone with a B2B CEO who wanted to build his branding messaging around the concept of how his products and services are better than his competitors' (e.g., "We have better customer service"). It took a bit of explaining, but I believe he is now (rightly) focused on branding his company in a way that is different and unique and not more of the same.
Anyone who has been involved in a B2B sale knows how complicated and frustrating the entire process can be. In fact, CEB asked thousands of senior executives at companies around the world to describe the purchase process in one word. The results were things like “hard”, “awful”, “painful”, and “minefield”.
About nine years ago I was 30 years old, and after building several profitable companies I was dead broke. The kind of broke where bill collectors were calling and I did not know where I was going to get my rent payment. That’s tough to admit for someone like me who's proud of the things I've accomplished on my own because I worked extremely hard.
your company has decided that your product or service would be useful to nonprofits. Now, as a marketer, you need to crack the code on this quirky new audience.
The business of facilitating trade and payments between companies may have totaled $136 trillion in 2017, but it still lags well behind other sectors of finance in terms of technological disruption, a new report from Juniper Research finds.