By Yannick Kersten

Implementing one of the best autoresponders in your business can play an important role in the success of your email marketing campaigns. Autoresponders are emails sent automatically to your subscribers when triggered by a series of events you determine. They can be used to greet new subscribers, alert them about new products or services, or even wish them a happy birthday. All you have to do is set up the rules, write the message, and let the autoresponder take care of the rest. Many of the best autoresponders will also have reporting tools to help you keep track of how your email campaigns are performing so you can constantly improve and retool. When looking for a good email autoresponder, it’s important to focus on which product offers relevant features for your business at the best possible price. You should also consider the email marketing software program’s usability and which additional tools it provides to help improve your email campaigns. Based off this criteria, the four companies listed below stand apart from the rest.