Implementing one of the best autoresponders in your business can play an important role in the success of your email marketing campaigns. Autoresponders are emails sent automatically to your subscribers when triggered by a series of events you determine. They can be used to greet new subscribers, alert them about new products or services, or even wish them a happy birthday. All you have to do is set up the rules, write the message, and let the autoresponder take care of the rest. Many of the best autoresponders will also have reporting tools to help you keep track of how your email campaigns are performing so you can constantly improve and retool. When looking for a good email autoresponder, it’s important to focus on which product offers relevant features for your business at the best possible price. You should also consider the email marketing software program’s usability and which additional tools it provides to help improve your email campaigns. Based off this criteria, the four companies listed below stand apart from the rest.
ConvertKit is built by bloggers, for bloggers. With your unique needs in mind, they've created a tool that gives you the power to earn more from your email list while keeping the human element in something as personal as email.
In addition to offering a high-quality email marketing solution, GetResponse also provides some of the best autoresponder capabilities in the industry. You can set up time- or action-based messages based off any criteria you select, leaving you with more time to focus on other tasks besides sending out emails. There is no limit on the number of autoresponder messages you can send per day. GetResponse’s clean interface makes it easy to access all of the information you need about your autoresponders, including valuable statistics that give you insight into how well your subscribers responded to your messages. Rearranging the order of your autoresponders is as simple as dragging and dropping them into the position you’d like, and duplicating a message can be done with just a single click. GetResponse also allows you to perform split testing to help you gain insight into what your subscribers are interested in. You can try it out for free!
Benchmark Email allows you to upload up to eight different emails at a time and choose when you would like them to be sent out. You can then keep track of how those emails performed and use that data to create more effective campaigns in the future. Benchmark Email’s autoresponders can help you figure out how many emails are getting opened, how many are getting clicked through, and how many are not arriving at their destination. Unlike some of the other companies on this list, Benchmark Email does not offer split testing, which enables you to compare two different versions of the same message to assess the difference in performance. If you’re interested in this functionality, it is probably best to choose another email marketing service from this list.
Drip may just be the first email marketing tool to make autoresponders a first-class citizen. It's grass-fed, organic software lovingly handcrafted in California by the Numa Group.