The continual growth of experiential retail, how brands are creating awareness through cafes & eateries and why accepting competitor's returns is the new retail strategy. This and more in this week's edition of The Future Retail Newsletter.
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In an effort to expand their presence and let customers experience them in a whole new way, retail brands are venturing into unexpected areas of restaurants and cafes.
Pop-ups are becoming more collaborative and are gaining in popularity with bigger stores and brands, allowing them to the viability of stores in certain markets with less risk than traditional long-term leases.
Stores in the past were essentially inventory hubs. That model is now waning; More brands are using their storefronts not to hold stock but to simply catch people’s eyes.
The increased drive for experience-based retail across the nation reflects a deeper economic trend─one with implications that go far beyond shopping centers and the shifting tastes of Millennial consumers.
Traditional retailers with brick-and-mortar footprints have been experimenting with strategies to increase footfall and revenue, including a slightly controversial move: accepting returns from competitor brands.
Learn how companies such as Primark and Samsung KX are challenging the status quo of retail and unlock new experiences for customers.
Francisco Gonzalez-Pulido vitalizes the spatially ‘outdated’ hair and salon industries with Starring by Ted Gibson, a tech-powered hairdressing studio.
An immersive pop-up invited guests to “check-in to the future of skincare" through interactive games, AR technology, and beauty treatments.
Why is a consulting firm opening a brick-and-mortar store? To see which technology compels customers to enter a store, shell out more money when they do shop, and stay longer.
After two years in the making, Tiffany & Co. opened its first-ever experiential exhibition in Shanghai called “Vision & Virtuosity” to appeal to its large and important social media-savvy consumer base.
Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.
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