Content marketing continues to be a powerful strategy for businesses. And these days, many businesses have turned to influencer marketing to give even longer legs to their content. By definition...
The voice of the customer has always been one of the most powerful marketing channels and social media has fundamentally changed the way brands and their audiences communicate.
The future of digital influencer marketing launched this month: the first video series from AT&T and Fullscreen’s yearlong collaborative initiative entitled “Hello Lab,” featuring the travel duo D...
The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest cha...
Influencer marketing has become the hot topic on many marketers lips, and when you think about the potential, it's not hard to understand why. With its com..
With the ever-rising popularity of social media, Instagram influencer marketing has become one of the most effective tools for marketers in every niche. Consumers now look to fellow consumers and...
For the first few years of its life, Instagram was an ad-free community. By 2017, however, it will produce nearly $3 billion in mobile ad revenue, and 34 percent of...
