Brands are connecting with consumers through retro games, 3D eye-tracking gives insights on shopping patterns, and virtual influencers could be the future of luxury retail. This and more in this week's edition of The Future Retail Newsletter.
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This year shoppers won’t be choosing between the physical and digital - they want the best of both worlds.
Retailers like Target and Walmart are creating more branded sections in-store that highlight exclusive toys and are creating more interactive shopping experiences.
San Antonio-based grocer H-E-B finished second to the Navy Federal Credit Union in a ranking of the top 10 U.S. brands and was the top retailer.
From Chanel’s retro arcade pop-up to Louis Vuitton’s 16-bit video game, luxury brands have been reviving old school games to reconnect with today’s generation of consumers. Why does this strategy work so well in China?
Less than a third of shoppers plan to use a desktop or laptop for shopping, while just 16% will browse on a tablet.
It’s too early to acknowledge the success of virtual influencers, but at the very least they will pressure real influencers to offer better quality content.
3D eye tracking software can track things like how long it took you to focus on a specific product, the number of times you looked at it, how long you spent gazing at an item for the first time or how long you spent gazing at an item on average.
These additions are more than just gift shops and cafés, they are extensions of the visitor experience that incorporate eye-catching design and interactive technology.
Today, many architects design with a building’s final images in mind. They create their work according to how the building will look on a screen. Most clients are even asking specifically for Instagrammable architecture.
Ulta is tapping into tech to provide an omnichannel experience that brings shopping in its brick and mortar stores to the online space. Get a first look at how Ulta is bringing the physical store to life digitally.
The move comes after the nutritional product retailer had introduced a subscription model and was at risk of filing for bankruptcy due to declining sales and traffic.
Kohl’s is refreshing its beauty department and has solicited Facebook and Instagram to help identify emerging and digitally native brands to bring in.
Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.
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