How experiential trends can both drive and derail retail, Instagram's in-app shopping rollout, and how consumers say tech has helped improve their shopping experience. This and more in this week's edition of the Future Retail Newsletter.

If you are not already signed up for our newsletter, please click here to subscribe.

Follow us on LinkedInFacebookTwitter, and Instagram.

RETAIL // How Retailers Plan To Compete With Amazon On Prime Day

RETAIL // How Retailers Plan To Compete With Amazon On Prime Day

Over 250 competitors will be offering deals this summer. Within this crowded landscape, large retailers will try to prove that they can use the holiday to boost sales and remain relevant.

digiday.com
RETAIL // Instagram Reveals Plans For Online Retailing

RETAIL // Instagram Reveals Plans For Online Retailing

Instagram has laid out his long-term vision to ramp up retail and tap the desire of the photo app’s 1 billion users to indulge in digital “window-shopping" through functions like native checkout.

latimes.com
DESIGN // This Chinese Bakery Psychoanalises Why We Share Food Photos On Social Media

DESIGN // This Chinese Bakery Psychoanalises Why We Share Food Photos On Social Media

Doko Bar feels like an immersive theatre show where experiences are pre-framed to look like scenes displayed on a social media screen.

frameweb.com
TRENDS // Trends Driving And Derailing Experiential Retail

TRENDS // Trends Driving And Derailing Experiential Retail

If retailers can create in-store experiences that spark emotion, they can draw people toward their shops. However, some retailers execute experiential retail trends that illustrate a lack of understanding of customer preferences.

mytotalretail.com
TRENDS // Shopping On Smart Speakers Is Growing Faster Than Previously Forecast

TRENDS // Shopping On Smart Speakers Is Growing Faster Than Previously Forecast

U.S. consumers are gradually growing more comfortable with the idea of using voice commands to research products and make direct purchases.

retaildive.com
CONSUMER INSIGHTS //  Consumers Say Tech Has Improved Shopping Experience

CONSUMER INSIGHTS // Consumers Say Tech Has Improved Shopping Experience

Consumers are interested in technologies that show whether a product is in stock, help them compare prices or read reviews, make it easier to find a product or its location, or try an item before buying it.

storebrands.com
TECH // Product Development Gets A Makeover With Virtual Reality

TECH // Product Development Gets A Makeover With Virtual Reality

By using virtual reality, product development can bypass the constraints of the physical world and dramatically shrink the time it takes to create and refine products.

mckinsey.com
BRAND HIGHLIGHT // WH Smith Is UK's Worst High Street Store

BRAND HIGHLIGHT // WH Smith Is UK's Worst High Street Store

Having gotten the worst rating of 100 retailers, the stationery provider was described as "cramped and messy" by British shoppers, who were unsatisfied by quality of service, in-store experience, and value for money.

cityam.com
 BRAND HIGHLIGHT // Westfield London Partners With Nextatlas On ‘Store Of The Future’

BRAND HIGHLIGHT // Westfield London Partners With Nextatlas On ‘Store Of The Future’

Pitched as the UK’s first ever AI powered fashion boutique, The Trending Store uses machine learning to predict breaking trends and help source items on demand from retailers.

retailtechinnovationhub.com
BRAND HIGHLIGHT // How Knot Standard Is Redefining Men's Retail

BRAND HIGHLIGHT // How Knot Standard Is Redefining Men's Retail

Knot Standard is launching the Style Wall, a voice-activated, life-sized, digital design tool that’s used by customers and stylists to enhance the custom garment in-store experience.

forbes.com
 OUTFORM // Get More Innovation News

OUTFORM // Get More Innovation News

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

outform.com
OUTFORM // How Are We Doing? Take Our Survey

OUTFORM // How Are We Doing? Take Our Survey

We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better.

outform.typeform.com