Hi there,

Who turned the lights off?  It's dark, cold and suddenly feels like winter.  This means next week the UK will be setting off fireworks, celebrating the fact that on November 5th in 1605 King James Ist survived The Gunpowder Plot.  I've been learning about this through my kids - 36 barrels of gunpowder and 13 conspirators!   "Great history Sarah, but so what?"

This month we're talking about influence and Robert Catesby (lead conspirator) was influential.  He didn't hold a position of authority and he didn't have 150K followers on Twitter.  Yet, he did have vision, passion and purpose - people followed him.  

Most organisations don't realise the potential influence they hold within their workplace.  Discovering, enabling and activating employees as influencers can be beneficial to both employee and brand.  It's also cost effective way to manage risk and create relevant content!

I'm proud to have worked with Onalytica to explore this concept further.  The result?  A white paper about Employee Advocacy 2.0:  Leveraging Influence To Drive A Connected Organisation (LINK).  An enormous achievement with input from many experts I hugely admire.  Take a look.

Other highlights this month:  

We'll be celebrating on November 23rd as a Finalist at the International B2B Marketing Awards - I cannot wait.  A chance to celebrate with customers and reflect on the last 3 years at Tribal.  Cheers to that!

Sarah

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This Week’s Big Deal: Lend Your Channel Partners a Helping Hand

Today it’s becoming more common to see vendors partner up with other companies in their sales efforts. Why wouldn’t they? Anyone who isn’t your competitor can be your ally, and we can all use more of

business.linkedin.com

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71% of Marketers Use Employees As Influencers & Advocates #InfluencerMarketing

71% of Marketers Use Employees As Influencers & Advocates #InfluencerMarketing

Sprout Social's 2018 Index highlights the most compelling findings for the year both in the social media industry and in marketing as a whole.

getbambu.com
Employee Advocacy Is The New Influencer Marketing [Data]  #InfluencerMarketing

Employee Advocacy Is The New Influencer Marketing [Data] #InfluencerMarketing

Social marketers in 2018 see the value in employee advocacy as a cost-effective, scalable alternative to influencer marketing.

krusecontrolinc.com
Leveraging Influence To Drive A Connected Organisation #EmployeeAdvocacy

Leveraging Influence To Drive A Connected Organisation #EmployeeAdvocacy

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tribalimpact.com
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When your entire organization gets engaged in the content creation process, content quality skyrockets—and so does employee satisfaction.

convinceandconvert.com
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For CMOs, the new influencers are their own people in teams across their company. And that potentially is a huge group of influencers.

theundercoverrecruiter.com
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Brands need to rethink the way they approach influencer marketing. Considering there’s a bottom 18% that doesn’t make any revenue as it is, those who don’t pay attention to these changes will find influencer marketing even harder.

charlesmilander.com
Real Employees And Customers Are Better Influencers #SocialAdvocacy

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Why spend marketing dollars on celebrity marketers? Today's savvy brands are leveraging their own employees and customers instead.

forbes.com
5 Ways To Build Expert Influence Through Employee Advocacy #AuthenticMarketing

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Your employees represent the most credible voice of your brand. Having an effective employee advocacy programme serves not only to scale the reach of your brand message but also drives quality conversions.

tribalimpact.com
5 Ways Employee Advocacy Can Boost Your Marketing Strategy #EmployeeAdvocacy

5 Ways Employee Advocacy Can Boost Your Marketing Strategy #EmployeeAdvocacy

By sharing brand-related content on social media, your employees can help you leverage your marketing strategy. Check out 5 top benefits of Employee Advocacy on social media.

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The Complete Guide To Using LinkedIn Hashtags #PersonalBrand

The Complete Guide To Using LinkedIn Hashtags #PersonalBrand

LinkedIn hashtags were introduced in 2018. And while you may already be familiar with Instagram hashtags and Twitter hashtags, LinkedIn’s hashtag terrain is a little different from the other social networks.

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The Biggest Prospecting Challenges For B2B Sales Professionals #SocialSelling

53% of salespeople surveyed admit they are quick to quit cold calling and almost as many (48%) confess they are afraid to pick up the phone.

business.linkedin.com
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LinkedIn's State of Sales report 2018 shows the outsized impact of technology, trust and millennials on the future of the sales profession.

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There’s a good chance a prospective customer researching your solution will come across your LinkedIn Company Page along the way. This can certainly work to the seller’s advantage.

business.linkedin.com
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The evolution of the consumer journey has led to brands adapting to the changing times, and it's become critical to get the most out of a social media marketing strategy.

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In addition to having excellent content on your website, it's also important to have a great content marketing strategy that drives traffic to your site.

forbes.com