Why automation is key to consistent customer experience, how brick-and-mortar retailers are staying relevant, and how Kmart is appealing to Australia's love of tech through AR. This and more in this week's edition of The Future Retail Newsletter.

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RETAIL // Airbnb, Target, And Walmart Are Betting On The Experience Economy

RETAIL // Airbnb, Target, And Walmart Are Betting On The Experience Economy

Consumers are increasingly choosing to spend their money on experiences rather than material goods. To keep up, retailers are trying to sell their customers both.

fastcompany.com
TRENDS // Innovative Tactics Keeping Brick-And-Mortar Stores Relevant

TRENDS // Innovative Tactics Keeping Brick-And-Mortar Stores Relevant

Even though the mall experience has significantly declined, consumers still prefer to make purchases in person. If the in-person shopping experience was elevated, the possibilities would be a win-win for both the consumer and the retailer.

forbes.com
INSIGHTS // Why It's Time To Drop The 'E' In E-Commerce

INSIGHTS // Why It's Time To Drop The 'E' In E-Commerce

In a complex shopping environment, people don't shop in silos and thus manufacturers are being forced to respond holistically. It's time to drop the "e" from e-commerce and manage businesses seamlessly, as one commerce.

retailcustomerexperience.com
STRATEGY // Eight Shifts That Will Take Your Strategy Into High Gear

STRATEGY // Eight Shifts That Will Take Your Strategy Into High Gear

Specific shifts that can dramatically improve the quality of your strategic dialogue, the choices you make, and the business outcomes you experience.

mckinsey.com
STRATEGY // Out-Of-The-Box Retailers That Can Inspire Your Next Strategy

STRATEGY // Out-Of-The-Box Retailers That Can Inspire Your Next Strategy

80% of all retail sales happen in brick-and-mortar stores. Brands stand to gain a lot when thinking outside the traditional retail space.

inc.com
CX // Automation Is Key To Delivering Consistent Customer Experiences

CX // Automation Is Key To Delivering Consistent Customer Experiences

A consistent CX across all touch points allows companies to deliver the right content or offers at the right place and at the right time, every time.

cmswire.com
DESIGN // Neuroscience & Design Psychology Of Awesome UX

DESIGN // Neuroscience & Design Psychology Of Awesome UX

Many factors play into instant impressions. Design psychology is coming to the forefront as more and more companies are using neuroscience to design better user experiences.

toptal.com
DESIGN // Czech Republic's Moon Club

DESIGN // Czech Republic's Moon Club

This bank-turned-nightclub features patinaed metal sheets, dark burned wood, old stained mirrors, ornamental paintings and velvet-upholstered furniture.

thecoolhunter.net
BRAND HIGHLIGHT // Kmart Australia Launches AR Campaign

BRAND HIGHLIGHT // Kmart Australia Launches AR Campaign

The campaign lets consumers see furniture and home decor products in real-life context, tapping into Australia’s growing interest in tech and the retailer’s pursuit of digital engagement.

alistdaily.com
BRAND HIGHLIGHT // Google Is Making A New Commitment To Sustainable Design

BRAND HIGHLIGHT // Google Is Making A New Commitment To Sustainable Design

By 2022 all “Made by Google” products will include recycled materials, just part of a larger rethinking about how Google will change its design process to incorporate sustainable thinking.

fastcompany.com
 OUTFORM // Get More Innovation News

OUTFORM // Get More Innovation News

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

outform.com
OUTFORM // How Are We Doing? Take Our Survey

OUTFORM // How Are We Doing? Take Our Survey

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