Newly launched stores with impeccable design, how retailers are tracking customers this holiday season, and Neiman Marcus' shoppable holiday video. This and more in this week's Future Retail Newsletter.
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Expectations are being reset with every visit, click, delivery and download. Today, the emphasis is on total immersion, taking the customer into a new world when they enter the store.
Holiday shopping season is here, and you might be surprised to find out that brick-and-mortar stores probably know as much as about customers and their shopping habits as the virtual ones do.
The root of upheaval is not a shift to online shopping, bad economic times, or those monstrously wasteful and/or remarkably eco-conscious Gen-Z consumers. The main culprits are competition, failure to evolve and debt.
Some of the newest store openings featuring eye-catching design through smart use of color, material, and texture.
Online ordering, curbside pickup and local delivery are great, but so much more can be done to make the in-store experience compelling and attractive, and to give customers a reason to come inside their local store.
While picking out the perfect products and gifts from the comfort of your own home sounds easy and convenient, the environmental impact of online shopping – and shipping – can be huge.
As countless robots work behind the scenes to stock shelves, serve customers, and deliver products to our doorstep, the speed of retail will accelerate.
The entertaining video turns a playful branding message into a direct marketing push to "Shop Now."
Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.
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