How multi-brand stores are evolving beyond just selling products, the performance metric that retailers are overlooking and H&M's latest strategy to appeal to consumers.

This and more in this week's edition of The Future Retail Newsletter.

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RETAIL // The Most Important Metric In Retail

RETAIL // The Most Important Metric In Retail

A store’s media value is something retailers are not paying attention to. But if reasonably measured, it can provide a far more complete view of a store’s performance.

businessoffashion.com
RETAIL // New Data Shows Impact Of Emotion In Experience-Based Retail

RETAIL // New Data Shows Impact Of Emotion In Experience-Based Retail

New data shows brands have an opportunity to build emotional bonds with customers via experience-based retail.

forbes.com
RETAIL // DTC Brands Grow Up And Multi-Brand Retailers Shift Strategies

RETAIL // DTC Brands Grow Up And Multi-Brand Retailers Shift Strategies

As startups are competing to build more modern stores for direct-to-consumer brands, they are starting to think about how they can help brands grow beyond just giving them a space to sell their product.

modernretail.co
DESIGN // Transportational Interiors

DESIGN // Transportational Interiors

Faced with the ever-competitive dining and lifestyle landscapes serving Asia’s trendy urbanites, architects are going to new lengths to create standout experiences.

jwtintelligence.com
CONSUMER INSIGHTS // Shopping Is An Omni-Channel Journey

CONSUMER INSIGHTS // Shopping Is An Omni-Channel Journey

Today’s shoppers browse and research online even when they intend to buy in-store. Here’s what you need to know about the omnichannel shopping journey.

thinkwithgoogle.com
TECH // Havaianas Used AI To Create A Shoppable Virtual Storefront

TECH // Havaianas Used AI To Create A Shoppable Virtual Storefront

Using Google Vision AI technology, consumers could aim their phone's cameras at the mural's different patterns and embedded easter eggs to shop.

glossy.co
STRATEGY // H&M Has A New Strategy To Avoid Retail's Deadliest Mistake

STRATEGY // H&M Has A New Strategy To Avoid Retail's Deadliest Mistake

H&M is launching a buy-now, pay-later service, letting customers keep an item for 30 days before deciding if they want to keep and opt to pay for an item in four installments.

businessinsider.com
BRAND HIGHLIGHT // Bentley Celebrates 100 Years With 'Vision Of The Future' Experience

BRAND HIGHLIGHT // Bentley Celebrates 100 Years With 'Vision Of The Future' Experience

The one-hour experience is expressed through three zones called "light", "air" and "earth" involving sight, smell, and sound.

campaignlive.co.uk
BRAND HIGHLIGHT // Lululemon Takes Experiential Retailing To 20,000 Square Feet

BRAND HIGHLIGHT // Lululemon Takes Experiential Retailing To 20,000 Square Feet

Lululemon on Thursday morning is opening its biggest store ever, in the Lincoln Park neighborhood of Chicago. And you can do a lot more than just shop there.

cnbc.com
BRAND HIGHLIGHT // Toys ‘R’ Us Is Coming Back With A Different Twist

BRAND HIGHLIGHT // Toys ‘R’ Us Is Coming Back With A Different Twist

New stores will be smaller and will let multiple brands create experience of their own within Toys 'R' Us to show off their wares to an appreciative audience.

fastcompany.com
 OUTFORM // Get More Innovation News

OUTFORM // Get More Innovation News

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

outform.com
OUTFORM // How Are We Doing? Take Our Survey

OUTFORM // How Are We Doing? Take Our Survey

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outform.typeform.com