Cheeto's flaming hot runway show and style bar, why Nordstrom is accepting returns from competitors, and why stores are focusing less on products and more on service. This and more in this week's edition of The Future Retail Newsletter.

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RETAIL // Finding The Next Unicorn: An Investor's Look At The DTC Landscape

RETAIL // Finding The Next Unicorn: An Investor's Look At The DTC Landscape

The success of brands like Casper and Away, which have expanded far beyond their launch products, points to some spaces in retail that are primed for disruption...but not every category is a good bet.

retaildive.com
CX // Brands Are Opening Service-Based Stores To Attract New Customers

CX // Brands Are Opening Service-Based Stores To Attract New Customers

As DTC and digitally-native brands continue to see the value in a brick-and-mortar presence, a new trend is emerging in the form of stores that are focused more on services and less on products.

glossy.co
TRENDS // Rethinking Packaging In A Zero-Waste Fashion World

TRENDS // Rethinking Packaging In A Zero-Waste Fashion World

Fashion brands and retailers are being urged to embrace “purpose over profit” where they adopt a waste-free approach and identity.

wwd.com
TRENDS // The Future of Luxury? Digital Transactions Aided By Trusted Human Advisors

TRENDS // The Future of Luxury? Digital Transactions Aided By Trusted Human Advisors

Net-a-Porter’s new EIP Privé platform and Farfetch’s Private Client loyalty programme are two examples of how luxury brands are targeting extremely wealthy clients online.

luxurysociety.com
TECH // We’re Still Not Getting Voice Assistants Right

TECH // We’re Still Not Getting Voice Assistants Right

Making an assistant that has to do everything seems impossible, but making an assistant that knows how to interact with just the BBC or your microwave, car, or email app seems much more manageable.

theverge.com
DESIGN // The Shoebox Museum Celebrates Sneakerhead Packaging

DESIGN // The Shoebox Museum Celebrates Sneakerhead Packaging

The Shoebox Museum was the first exhibition of its kind, displaying sneakerhead culture’s most iconic sneaker packaging complete with panel discussions and hands-on exhibits. 

thedieline.com
BRAND HIGHLIGHT // Walmart’s Robot Army Has Arrived

BRAND HIGHLIGHT // Walmart’s Robot Army Has Arrived

Walmart has been automating its warehouses with robots that can pack and sort items as they zoom along conveyor belts. But the company has also slowly been rolling out robots that roam around store aisles alongside customers.

fastcompany.com
BRAND HIGHLIGHT // AT&T Reinvents the Live Sports Experience Through 5G And AR

BRAND HIGHLIGHT // AT&T Reinvents the Live Sports Experience Through 5G And AR

Augmented reality and 5G will change the way fans interact with the game through unique activations and fan experiences.

about.att.com
BRAND HIGHLIGHT // Nordstrom Tests Accepting Online Returns Bought From Rivals

BRAND HIGHLIGHT // Nordstrom Tests Accepting Online Returns Bought From Rivals

Nordstrom is trying an unusual approach to get busy New York City shoppers in its doors: Letting them return merchandise they bought online—from other retailers.

fortune.com
BRAND HIGHLIGHT // Inside the Dazzling, Incredibly Orange Cheetos Fashion Show

BRAND HIGHLIGHT // Inside the Dazzling, Incredibly Orange Cheetos Fashion Show

Among the Cheeto-rimmed cocktails there are towering containers of Flamin' Hots, people with bedazzled orange eyebrows, and neon art that stated "you look like a snack."

vice.com
 OUTFORM // Get More Innovation News

OUTFORM // Get More Innovation News

Check out previous editions of the Future Retail Newsletter for even more on tech, innovation, design, and retail.

outform.com
OUTFORM // How Are We Doing? Take Our Survey

OUTFORM // How Are We Doing? Take Our Survey

We’d love to know what you think of Outform’s Future Retail Newsletter. It only takes 5 minutes and will help us improve our content to fit your interests better.

outform.typeform.com