Prada is launching a digital talk series on Instagram, dubbed “Prada Possible Conversations” Luxury fashion brands have seen a rise in user engagement rates on Instagram, according to a Gartner report, so it makes sense that Prada would use the platfor...
Toy stores haven't fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work?
In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Here's how brands leverage it.
The luxury sector is not immune to Covid-19 and estimates of its impact could see global sales reduced by 35 percent. Multiple weeks of store closures, ongoing social distancing and frugal spending during the crisis is wreaking havoc on the world
Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group.
Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another generation at their heels, Generation Z. And it is crucial for marketers to hone thei...
The videoconference platform is becoming a creative playground for brands as well as users.
Young consumers have always expected brands to make a difference—and COVID-19 has made that expectation more pertinent than ever before. As Gen Z and Millennials face perhaps the greatest challenge of their generations, they’re increasingly in need of ...
The world feels a lot different than it did just a week and a half ago—before social distancing became something we all felt as much as we said it. Interestingly enough, one of the places we’re all feeling that change the most is our Instagram feeds. W...
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
Flow’s latest report examines several aspects impacting the onsite shopping experience impacting factors like shopping cart abandonment. Below are three aspects of the report that can help retailers better understand their global customers and improve ...
By Richard Bendelow, CEO of Aero Commerce.Unless, like certain FMCG retailers who are experiencing a surge in online sales, chances are, due to the uncertain times we find ourselves in, that your sales have suffered a dip. Couple that with the ...
To lighten up the mood this graphic designer chose to review famous logos and adapt them to the new COVID-19 reality.
To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Enti...
Now that 'normal' life is at a standstill, a real corona industry is emerging: distilleries, breweries and perfume makers are switching to the production of disinfectant alcohol. Even LVHM is replacing perfume bottles with hand gel.
The streetwear brand has shifted from conventional notions of what a brand should be, and others should take note, write Temple University's Jay Sinha and Kunal Duggal.
We explore 25 top quietly innovative retailers who introduce innovative concepts and pioneering experiences who we think deserve some recognition.
The question is no longer will voice commerce emerge, but rather, will it succeed? Especially as it challenges more-established competition, such as mobile or brick and mortar. One tactic shopper marketers are using to carve out a market for voice is l...
Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to c...
These retailers and brands are leading the way in the blockchain space
Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term customers. They're a great way to drive customer interaction and build a deeper pool of data.
This World Storytelling Day let's see how extended reality (XR) and storytelling can enhance engagement and customer experience.
Creating an app is the easy part. Let's talk about achieving continuous growth.
Very launches new feature to help customers choose right size and fit %
Creating unique experiences for each consumer can seem daunting and difficult to scale, but that is where conversational commerce comes into play.
When your sent Email is rejected by recipient mail server then, it gets bounced back to your server. This is called a bounced Email
Small businesses need Customer Relationship Management (CRM) systems to thrive - and that’s not an understatement. Of course, you can get by without one (as everyone did in the dark days before CRM existed), but you’ll be very limited. You won’t be nea...
In push for wide-scale adoption of Lenses, there's a new ad tool sets up an AR campaign in five minutes.
Today’s retailers are taking advantage of the increasingly affordable touchscreen technology that was popularized by smartphones to provide in-store, interactive digital screens that engage their customers in new and exciting ways. Simply put, retailer...
Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.
If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmenta...
No wonder Elon can't log off.
Good content calls for novelty, which triggers the release of dopamine in the brain as a reward, encouraging us to find out more.
As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty--and growth--by pooling data within an ecosystem of brands.
Google has launched a new AR integration with The New York Times which enables users to get more insight into NYT content via Google Lens.
Snapchat has launched a new process which enables brands to build AR Lens campaigns based on full templates or existing 3D objects.
Homebase has added its entire range of indoor and outdoor plants to the SmartPlant app, providing customers with a free digital plant caring assistant.
Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.
Jeff Hunt , founder and CEO of Snap36, offers up insight on why retailers need to start thinking about optimizing the retail site for visual search.
Marks & Spencer has introduced a new digital bra-fitting tool allowing customers to seamlessly book appointments and link to their Sparks cards.
Every touchpoint a consumer has with a brand—be it a TV ad, a social media post, a call to customer service or a branded end-cap—is part of the customer experience. For years, marketers and their companies have been working hard to make the sum of thos...
The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.
Online luxury retailers are moving into the physical shopping experience. Luxe Digital investigates why premium digital-native brands are opening up physical stores.
Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.
The future is mobile. With billions of smartphone users worldwide, and over half of the internet browsing being conducted over mobile, it’s hard to ignore this incredible marketing opportunity. Implementing an SMS marketing strategy can be an effective...
The world of influencer marketing has matured, and brands need to keep up.
From food to cars, all manufacturers struggle to connect directly with their customer base and a loyalty app is the classic solution. Ford has followed the sam
The failure of Toys R Us in 2018 was assumed to be symptomatic of the dying high street and yet it’s rebirth may be far more indicative. With the opening of two mall based ‘experience centres,’ the Toys R Us rebirth points to a possible future – ‘Retai...
The idea of product personalisation (Not the 'Stick some initials on it' kind) has been around a while. 20 years ago I had a pair of Levis made to my exact
A brilliant and moving campaign by Publicis Conseil for French organization LICRA uses AI to identify racist and antisemitic social posts and then co