B2B Wakes Up To The Benefits Of Customer Experience
forbes.com

B2B Wakes Up To The Benefits Of Customer Experience

In recent years, brands in the B2C space have grown to see the value of customer experience. In fact, more than product or price, companies now compete on experience. But the same can’t be said for the B2B space, which has been notorious for a lack of ...

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Online Sales Ramp Up, But 70% Of Customer Service Emails Never Answered
forbes.com

Online Sales Ramp Up, But 70% Of Customer Service Emails Never Answered

70% of companies that publish an email address never responded when a customer got in contact

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Prada’s Digital Dialogue
gartner.com

Prada’s Digital Dialogue

Prada is launching a digital talk series on Instagram, dubbed “Prada Possible Conversations” Luxury fashion brands have seen a rise in user engagement rates on Instagram, according to a Gartner report, so it makes sense that Prada would use the platfor...

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The future of toy stores isn't in selling you toys - Digiday
digiday.com

The future of toy stores isn't in selling you toys - Digiday

Toy stores haven't fared well over the last century. But a new crop of retailer are trying to rethink the entire category — and make it less of a toy store and more of an experience. Will it work?

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How 5 Brands Use WhatsApp For Marketing
blog.hubspot.com

How 5 Brands Use WhatsApp For Marketing

In 2019, WhatsApp reached 2 billion global users and solidified itself as the most popular mobile messaging app worldwide. Here's how brands leverage it.

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How the luxury sector can prepare for the future
fashionunited.com

How the luxury sector can prepare for the future

The luxury sector is not immune to Covid-19 and estimates of its impact could see global sales reduced by 35 percent. Multiple weeks of store closures, ongoing social distancing and frugal spending during the crisis is wreaking havoc on the world

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5 Trends for Customer Marketing in Today’s Experience Economy
martechadvisor.com

5 Trends for Customer Marketing in Today’s Experience Economy

Earning customer loyalty is more challenging than ever in this age of global competition, constant brand messaging, and nearly instant gratification, writes, Julie Bustos, Senior VP of Marketing Innovation, The Lacek Group.

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Tailoring Your Marketing Messages to Gen Y & Gen Z
targetmarketingmag.com

Tailoring Your Marketing Messages to Gen Y & Gen Z

Generation Y has been the apple of every marketer’s eye with 73 million strong, and spend a collective of $600 billion annually in the U.S. Now this group has another generation at their heels, Generation Z. And it is crucial for marketers to hone thei...

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Brands Create Zoom Backgrounds to Class Up Your Quarantine
adweek.com

Brands Create Zoom Backgrounds to Class Up Your Quarantine

The videoconference platform is becoming a creative playground for brands as well as users.

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What Brands Are Doing To Show Young Consumers They Care During COVID-19 – YPulse
ypulse.com

What Brands Are Doing To Show Young Consumers They Care During COVID-19 – YPulse

Young consumers have always expected brands to make a difference—and COVID-19 has made that expectation more pertinent than ever before. As Gen Z and Millennials face perhaps the greatest challenge of their generations, they’re increasingly in need of ...

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How Ecommerce Brands Are Shifting Social Media Strategies Amidst COVID-19 - Curalate So...
curalate.com

How Ecommerce Brands Are Shifting Social Media Strategies Amidst COVID-19 - Curalate So...

The world feels a lot different than it did just a week and a half ago—before social distancing became something we all felt as much as we said it. Interestingly enough, one of the places we’re all feeling that change the most is our Instagram feeds. W...

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Pinterest rolls out new commerce features for retailers as search volume climbs - Marke...
marketingland.com

Pinterest rolls out new commerce features for retailers as search volume climbs - Marke...

Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.

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3 Ways Online Shopping Varies Around The World
mytotalretail.com

3 Ways Online Shopping Varies Around The World

Flow’s latest report examines several aspects impacting the onsite shopping experience impacting factors like shopping cart abandonment. Below are three aspects of the report that can help retailers better understand their global customers and improve ...

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Retail Resilience - Advice for online retailers on maximising productivity during Covid...
retailtechnologyreview.com

Retail Resilience - Advice for online retailers on maximising productivity during Covid...

By Richard Bendelow, CEO of Aero Commerce.Unless, like certain FMCG retailers who are experiencing a surge in online sales, chances are, due to the uncertain times we find ourselves in, that your sales have suffered a dip. Couple that with the ...

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This Graphic Designer Adapts Famous Logos To The New COVID-19 Reality
wersm.com

This Graphic Designer Adapts Famous Logos To The New COVID-19 Reality

To lighten up the mood this graphic designer chose to review famous logos and adapt them to the new COVID-19 reality.

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How to Avoid Tone Deaf Marketing in Uncertain Times
martechseries.com

How to Avoid Tone Deaf Marketing in Uncertain Times

To say that these are unprecedented times we are living in would be an understatement. With the spread of COVID-19 into a global pandemic, our personal and professional lives have been dramatically altered in an astonishingly short period of time. Enti...

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Corona economy in action: hand gel from Dior, Filliers and BrewDog
retaildetail.eu

Corona economy in action: hand gel from Dior, Filliers and BrewDog

Now that 'normal' life is at a standstill, a real corona industry is emerging: distilleries, breweries and perfume makers are switching to the production of disinfectant alcohol. Even LVHM is replacing perfume bottles with hand gel.

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How the youth brand Supreme became a modern-day meme
retaildive.com

How the youth brand Supreme became a modern-day meme

The streetwear brand has shifted from conventional notions of what a brand should be, and others should take note, write Temple University's Jay Sinha and Kunal Duggal.

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25 Top Quietly Innovative Retailers - Insider Trends
insider-trends.com

25 Top Quietly Innovative Retailers - Insider Trends

We explore 25 top quietly innovative retailers who introduce innovative concepts and pioneering experiences who we think deserve some recognition.

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Voice Commerce and the Retail Revolution
mytotalretail.com

Voice Commerce and the Retail Revolution

The question is no longer will voice commerce emerge, but rather, will it succeed? Especially as it challenges more-established competition, such as mobile or brick and mortar. One tactic shopper marketers are using to carve out a market for voice is l...

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Omnichannel Communication vs. Multichannel: How to Delight Your Audience
martechseries.com

Omnichannel Communication vs. Multichannel: How to Delight Your Audience

Not so long ago, most customers communicated with brands using one of two channels: phone or mail. There was nothing close to the digital landscape that we have today, which meant that customers didn't even consider using a combination of channels to c...

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Retail technology news and analysis for omnichannel retailers
retailtechinnovationhub.com

Retail technology news and analysis for omnichannel retailers

These retailers and brands are leading the way in the blockchain space

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The importance of honing the retail customer loyalty program
retailcustomerexperience.com

The importance of honing the retail customer loyalty program

Brian Cluster, director of industry strategy for CPG/retail at Stibo Systems, shares why loyalty programs are crucial for retailers looking to build long-term customers. They're a great way to drive customer interaction and build a deeper pool of data.

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How Storytelling and Extended Reality Can Captivate Customers
martechadvisor.com

How Storytelling and Extended Reality Can Captivate Customers

This World Storytelling Day let's see how extended reality (XR) and storytelling can enhance engagement and customer experience.

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How to Steadily Acquire New App Users for Many Years to Come
entrepreneur.com

How to Steadily Acquire New App Users for Many Years to Come

Creating an app is the easy part. Let's talk about achieving continuous growth.

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Very launches new feature to help customers choose right size and fit – Retail Bulletin
theretailbulletin.com

Very launches new feature to help customers choose right size and fit – Retail Bulletin

Very launches new feature to help customers choose right size and fit %

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Conversational commerce: How brands can do personalization right
mobilemarketer.com

Conversational commerce: How brands can do personalization right

Creating unique experiences for each consumer can seem daunting and difficult to scale, but that is where conversational commerce comes into play.

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8 ways to reduce Email Bounce rate
growthhackers.com

8 ways to reduce Email Bounce rate

When your sent Email is rejected by recipient mail server then, it gets bounced back to your server. This is called a bounced Email

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Beware of These 7 Common Small Business CRM Mistakes
martechseries.com

Beware of These 7 Common Small Business CRM Mistakes

Small businesses need Customer Relationship Management (CRM) systems to thrive - and that’s not an understatement. Of course, you can get by without one (as everyone did in the dark days before CRM existed), but you’ll be very limited. You won’t be nea...

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Snapchat creates augmented reality ads for dummies that basically give the technology away
adage.com

Snapchat creates augmented reality ads for dummies that basically give the technology away

In push for wide-scale adoption of Lenses, there's a new ad tool sets up an AR campaign in five minutes.

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Retailers Need Interactive Digital Content
mytotalretail.com

Retailers Need Interactive Digital Content

Today’s retailers are taking advantage of the increasingly affordable touchscreen technology that was popularized by smartphones to provide in-store, interactive digital screens that engage their customers in new and exciting ways. Simply put, retailer...

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Five social media trends that are shaping 2020
searchenginewatch.com

Five social media trends that are shaping 2020

Founder and CMO of SEO PowerSuite and Awario demonstrates the broader social media trends with actionable tips to implement in your work.

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Choosing and Implementing the Right Customer Data Platform
martechseries.com

Choosing and Implementing the Right Customer Data Platform

If you’re reading this, you have most likely made the smart decision to implement a Customer Data Platform (CDP) for your business. You already know that a CDP will lead to better customer insights and experiences, as well as improved inter-departmenta...

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This 'social media' app full of bots constantly complimenting you is intensely bizarre
mashable.com

This 'social media' app full of bots constantly complimenting you is intensely bizarre

No wonder Elon can't log off.

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Novelty: The Storytelling Element Your Brain Craves
contently.com

Novelty: The Storytelling Element Your Brain Craves

Good content calls for novelty, which triggers the release of dopamine in the brain as a reward, encouraging us to find out more.

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Preparing for loyalty’s next frontier: Ecosystems
mckinsey.com

Preparing for loyalty’s next frontier: Ecosystems

As digital marketing expands consumers’ choices, companies are learning to drive customer loyalty--and growth--by pooling data within an ecosystem of brands.

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Google Launches New Lens AR Integration With The New York Times
socialmediatoday.com

Google Launches New Lens AR Integration With The New York Times

Google has launched a new AR integration with The New York Times which enables users to get more insight into NYT content via Google Lens.

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Snapchat Launches 'Lens Web Builder' to Simplify the Creation of AR Lens Campaigns
socialmediatoday.com

Snapchat Launches 'Lens Web Builder' to Simplify the Creation of AR Lens Campaigns

Snapchat has launched a new process which enables brands to build AR Lens campaigns based on full templates or existing 3D objects.

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Homebase expands SmartPlant app providing customers with a free digital plant caring as...
chargedretail.co.uk

Homebase expands SmartPlant app providing customers with a free digital plant caring as...

Homebase has added its entire range of indoor and outdoor plants to the SmartPlant app, providing customers with a free digital plant caring assistant.

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More Retailers Are Investing in Social Advertising
emarketer.com

More Retailers Are Investing in Social Advertising

Social ad spending is continuing to rise, and more US marketers—particularly those in retail—will keep funneling money into the channel.

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Visual search in 2020: Where it stands and where it's headed
retailcustomerexperience.com

Visual search in 2020: Where it stands and where it's headed

Jeff Hunt , founder and CEO of Snap36, offers up insight on why retailers need to start thinking about optimizing the retail site for visual search.

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M&S launches new digital bra-fit tool - Latest Retail Technology News From Across The G...
chargedretail.co.uk

M&S launches new digital bra-fit tool - Latest Retail Technology News From Across The G...

Marks & Spencer has introduced a new digital bra-fitting tool allowing customers to seamlessly book appointments and link to their Sparks cards.

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What It Means to Get Customer Service Right
emarketer.com

What It Means to Get Customer Service Right

Every touchpoint a consumer has with a brand—be it a TV ad, a social media post, a call to customer service or a branded end-cap—is part of the customer experience. For years, marketers and their companies have been working hard to make the sum of thos...

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Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more
mobilemarketer.com

Visit California customizes social campaign for Pinterest, Spotify, Snapchat and more

The multichannel campaign's digital experiences vary by platform, generating road trip inspiration suitable for each user experience.

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Why Digital-Native Luxury Brands Are Opening Physical Stores
luxe.digital

Why Digital-Native Luxury Brands Are Opening Physical Stores

Online luxury retailers are moving into the physical shopping experience. Luxe Digital investigates why premium digital-native brands are opening up physical stores.

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Burberry has launched a new Google Search AR feature for its products - Latest Retail T...
chargedretail.co.uk

Burberry has launched a new Google Search AR feature for its products - Latest Retail T...

Burberry has released its latest augmented reality (AR) feature enabling customers to view 3D renders of its items in the real world via Google Search.

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Tips for Implementing an SMS Marketing Strategy - Know Online Advertising
knowonlineadvertising.com

Tips for Implementing an SMS Marketing Strategy - Know Online Advertising

The future is mobile. With billions of smartphone users worldwide, and over half of the internet browsing being conducted over mobile, it’s hard to ignore this incredible marketing opportunity. Implementing an SMS marketing strategy can be an effective...

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OK Boomer: Influencer marketing in 2020
adage.com

OK Boomer: Influencer marketing in 2020

The world of influencer marketing has matured, and brands need to keep up.

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Ford Launches "Loyalty" App
wr.digital

Ford Launches "Loyalty" App

From food to cars, all manufacturers struggle to connect directly with their customer base and a loyalty app is the classic solution. Ford has followed the sam

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‘Showrooming’ – The Saviour of Bricks & Mortar?
wr.digital

‘Showrooming’ – The Saviour of Bricks & Mortar?

The failure of Toys R Us in 2018 was assumed to be symptomatic of the dying high street and yet it’s rebirth may be far more indicative. With the opening of two mall based ‘experience centres,’ the Toys R Us rebirth points to a possible future – ‘Retai...

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