The dystopian novel Brave New World and the Newsweek article Slow IPhone? Both demonstrate a society that is the illusion of a perfect utopia through the usage of corporate control. The world state has drilled an ideal of consumerism into its citizens, and continues to brainwash castes into ridding of their products versus repairing them. Making profits off of new goods has seemingly become more important than any sentimental value an object may have. “The more stitches, the less riches” refers to the fact that individuals who keep their products hinder economic prosperity. These business tactics are prevalent in modern society with the technological company, Apple. With the progression of more advanced smartphones, tablets, and computers, many customers have become increasingly frustrated with the functionality of their aging device. The article states “Apple has officially revealed that slowing old iPhones is a deliberate feature.” With the company coming clean on the poor iPhone performance, many have been curious as to why this is occurring. An economic motive remains an underlying prospect in both quotes. People are simply purchasing new devices versus trying to fix them, which Apple makes virtually impossible. This is a direct correlation to another Brave New World quote “ending is better than mending.” The “World” civilization regularly implemented the idea that purchasing goods and profits equaled joy. An ultimatum usually resulted. “You must make your choice. Our civilization has chosen machinery and medicine and happiness.” Technology is a primary source of satisfaction, and without it a time of great distress would result. The motivation of the entire region being taken over by machinery is justified by making the consumers happy. Apple shares a similar viewpoint with their products, and claims that slowing down phones much to peoples nuisance is justified by “deliver(ing) the best experience for customers.” With shielded reality on the hidden economic motives, this too characterizes a corporate controlled, vision of a utopia.