Best Tools for Making GIFs and Memes | 2017

Meme Lovers, Social Enthusiasts and Marketers

GIFs and Memes are all over the Internet, and you can’t help but wonder whether a company can use them effectively in their Marketing Strategy. TweetDeck, a Twitter management tool, announced that users can view GIFs right from their feed, rather than having to click on the link of the tweet for access.

This added functionality got marketers thinking about how useful GIFs and internet memes really can be. They make us laugh on social media, but how well do they work in helping a brand separate itself and become more memorable for the consumer? Interestingly enough, they have the potential to work quite well.

Chances are that if you’re active on social media platform, you’ve likely interacted with a GIF or meme before; probably several just today!

GIF stands for “Graphics Interchange Format" and is a compressed image file format that you can easily share on the Internet. To create GIF images, you use a very short video or string together a series of still images that create a video-like animation once compressed.

A meme is a bit different from a GIF, in that the graphic is just one static image with a caption. Memes still tend to take a humorous approach, just without the animation factor. The “Success Kid” is one of the most popular internet memes out there, and like animated GIFs, social media users have come up with situations or reasons why this adorable toddler is making that expression.

So, now the question is "How can I make one?". If you're interested in making memes and GIFs, it's pretty easy to get started. For reliable meme generators and GIF creator tools, check out the list below.

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