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TOP INFLUENCER MARKETING TOOLS | 2017

Marketers, Social Media Marketers, Digital Marketers

Influencers helps marketers reach a wider audience, target ideal customers, and create more trust between you and your social audience. According to a recent study by eMarketer, a huge 84 percent of the marketers plan to launch at least one influencer campaign in the current year. Influencer marketing is a great technique for businesses to generate brand awareness and build instant credibility. 

Marketers see a $6.50 return, for every dollar spent on influencer marketing, according to McKinsey Study. It's one of the most cost-effective ways to reach your target audience. 

The land of social media is complex with various types of platforms, digital content, influencers, audience demographics, etc. As a result, a slew of influencer marketing tools are becoming available to help marketers identify: 

  1. Highly followed influencers on social media channels
  2. Influential bloggers
  3. Important journalists covering your niche
  4. Media outlets focused on a particular industry

We've put together the best social media tools to help you develop and analyze your influencer marketing strategy. 

Are there any influencer marketing tools we missed that you would recommend? Email us.

This resource list was curated with elink.io & elink.io's Chrome Extension (the fastest way to curate content and share it as a single web page, email newsletter or embed on a website).

Cirqle
thecirqle.com

Cirqle

Cirqle is a technology platform to drive sales, raise brand awareness and create content through a highly-curated network of 9000+ influencers.

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Geopiq
geopiq.com

Geopiq

Geopiq assists marketers with social network management. It manages your networks, search content and discovers influencers.

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Insightpool
insightpool.com

Insightpool

Insightpool is an influencer marketing platform that connects brands and people on social media. It helps identify relevant influencers in your market space with helpful tools like discovery, activation, and insights.

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Followerwonk
moz.com

Followerwonk

Followerwonk is a helpful influencer marketing tool to build a list of potential influencers to target. It makes it easy to find relevant influencers by topic and location on Twitter.

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NEWSLE
newsle.com

NEWSLE

Newsle is a valuable influencer marketing tool which has been fully integrated into the LinkedIn experience as a new feature.Newsle's goals are to deliver important news about the people who matter to you.

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ZOOMPH
zoomph.com

ZOOMPH

Zoomph helps brands understand their connections.They distil data into rich social narratives that are specific to your campaigns and big data strategies.

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KLOUT
klout.com

KLOUT

Klout helps people who want to be great at social media. Klout provides the best way to make an impact online by creating and sharing great content.

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TALKWALKER
talkwalker.com

TALKWALKER

Talkwalker is a powerful marketing analysis tool that strengthens your CloudBuilders partners and HPE in the competitive engagement on social networks.

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