Influencers helps marketers reach a wider audience, target ideal customers, and create more trust between you and your social audience. According to a recent study by eMarketer, a huge 84 percent of the marketers plan to launch at least one influencer campaign in the current year. Influencer marketing is a great technique for businesses to generate brand awareness and build instant credibility.
Marketers see a $6.50 return, for every dollar spent on influencer marketing, according to McKinsey Study. It's one of the most cost-effective ways to reach your target audience.
The land of social media is complex with various types of platforms, digital content, influencers, audience demographics, etc. As a result, a slew of influencer marketing tools are becoming available to help marketers identify:
We've put together the best social media tools to help you develop and analyze your influencer marketing strategy.
Are there any influencer marketing tools we missed that you would recommend? Email us.
Cirqle is a technology platform to drive sales, raise brand awareness and create content through a highly-curated network of 9000+ influencers.
Geopiq assists marketers with social network management. It manages your networks, search content and discovers influencers.
Insightpool is an influencer marketing platform that connects brands and people on social media. It helps identify relevant influencers in your market space with helpful tools like discovery, activation, and insights.
Followerwonk is a helpful influencer marketing tool to build a list of potential influencers to target. It makes it easy to find relevant influencers by topic and location on Twitter.
Newsle is a valuable influencer marketing tool which has been fully integrated into the LinkedIn experience as a new feature.Newsle's goals are to deliver important news about the people who matter to you.
Zoomph helps brands understand their connections.They distil data into rich social narratives that are specific to your campaigns and big data strategies.
Klout helps people who want to be great at social media. Klout provides the best way to make an impact online by creating and sharing great content.
Talkwalker is a powerful marketing analysis tool that strengthens your CloudBuilders partners and HPE in the competitive engagement on social networks.