By Team elink.io
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Marketers, Social Media Marketers, Digital Marketers

Influencers helps marketers reach a wider audience, target ideal customers, and create more trust between you and your social audience. According to a recent study by eMarketer, a huge 84 percent of the marketers plan to launch at least one influencer campaign in the current year. Influencer marketing is a great technique for businesses to generate brand awareness and build instant credibility. 

Marketers see a $6.50 return, for every dollar spent on influencer marketing, according to McKinsey Study. It's one of the most cost-effective ways to reach your target audience. 

The land of social media is complex with various types of platforms, digital content, influencers, audience demographics, etc. As a result, a slew of influencer marketing tools are becoming available to help marketers identify: 

  1. Highly followed influencers on social media channels
  2. Influential bloggers
  3. Important journalists covering your niche
  4. Media outlets focused on a particular industry

We've put together the best social media tools to help you develop and analyze your influencer marketing strategy. 

Are there any influencer marketing tools we missed that you would recommend? Email us.

This resource list was curated with elink.io & elink.io's Chrome Extension (the fastest way to curate content and share it as a single web page, email newsletter or embed on a website).