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The Best Marketing Automation Tools For Businesses | 2017

Digital Entrepreneurs, Marketers and Analysts

Marketing is a major function for every business. The digital marketing landscape is continually shifting, evolving and becoming increasingly complex. Consumers rely on a multitude of devices and networks to consume digital information. 

For marketers, keeping up with online and offline marketing activities can be daunting. Smart marketers know that utilizing the right online tools is crucial for creating scalable campaigns that convert. 

Marketing automation tools can streamline a variety of marketing functions, enabling marketing teams to focus their efforts on other core tasks that effectively nurture leads and drive revenue.

Here are the best leading marketing automation tools that will help you with everything from content marketing, email automation, email marketing and much more. These tools offer robust features and capabilities to simplify those time-consuming marketing activities. 

Did we miss any you would recommend we add to this marketing automation tools list? Email us.

This resource list was curated with elink.io & elink.io's Chrome Extension (the fastest way to curate content and share it as a single web page, email newsletter or embed on a website).

Bronto Software | #1 in Commerce Marketing Automation
bronto.com

Bronto Software | #1 in Commerce Marketing Automation

Bronto Software is a commerce marketing automation provider, enabling retailers to drive revenue through their email, mobile and social campaigns.

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HubSpot | Inbound Marketing & Sales Software
hubspot.com

HubSpot | Inbound Marketing & Sales Software

HubSpot is an inbound marketing and sales platform that helps companies attract visitors, convert leads, and close customers.

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Marketo | Best-in-Class Marketing Automation Software
marketo.com

Marketo | Best-in-Class Marketing Automation Software

Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

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Marketing Automation | Award-winning Marketing Automation Software
oracle.com

Marketing Automation | Award-winning Marketing Automation Software

Award-winning marketing automation software from Oracle Marketing Cloud. Oracle Eloqua enables marketers to plan and execute personalized marketing automation campaigns.

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iContact | OutMarket is now iContact Pro Select
icontact.com

iContact | OutMarket is now iContact Pro Select

Just getting started? iContact has the email marketing tools you need to grow your list, create gorgeous emails, and propel your organization forward.

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Buzz Builder Pro | Prospecting & Lead Generation Software
buzzbuilderpro.com

Buzz Builder Pro | Prospecting & Lead Generation Software

A sales and marketing automation suite that makes prospecting, lead generation, and nurturing easier, BuzzBuilder Pro is a useful tool for sales teams, marketers, and entrepreneurs.

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AdRoll | A widely used Retargeting Platform
adroll.com

AdRoll | A widely used Retargeting Platform

Attract new prospects, convert customers, & grow customer value with AdRoll — the retargeting + prospecting platform of choice for over 30,000 businesses.

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ExactTarget/Pardot | Salesforce Marketing Cloud
marketingcloud.com

ExactTarget/Pardot | Salesforce Marketing Cloud

As the world’s most powerful 1-to-1 digital marketing platform, the Salesforce Marketing Cloud helps you make the most of every customer interaction.

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Extole | The Leading Enterprise Advocasy Platform
extole.com

Extole | The Leading Enterprise Advocasy Platform

Extole is a referral marketing tool that turns your customers into brand evangelists. Extole offers a wide range of advocacy products that help you encourage your current fans to bring in new customers by rewarding them. The software also provides analytics, so you can track the ROI on your campaigns.

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Customer.io | Email and Messaging Platform for Product and Marketing Teams
customer.io

Customer.io | Email and Messaging Platform for Product and Marketing Teams

Send automated email, push, SMS, letters, and webhooks based on your customer's activities in your app or product.

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