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The Smartest Web Analytics Tools | 2017

Digital Analysts, Marketers and Digital Aspirants

Are you helping to get traffic to yours or your organization's website, blog, promotional materials or marketing campaigns?

If so, it's vitally important to the success of your digital online presence to be able to track your web traffic. You and your team have spent an abundant amount of time creating engaging content with a solid distribution strategy in place, but it's all meaningless without being able to study your user behavior and studying data analytics day over day, week over week and month over month. Analytics is the only way to know how well your website and web content is actually doing.

It's important to track web analytics like:

  • Number of visitors coming to your content.
  • What sources is your traffic coming from.
  • What is the user behavior when they see your content.
  • New vs. return visitors
  • Cohorts of users and their activity
  • and much more!

There are numerous options for web analytics tools for your business, to help you track your website traffic. The good news is many of these are free web analytics tools! We hope that we've made your search easier with the following, best web analytics tools list. 

Let's dive in!

Did we miss any web analytics tools that you would recommend? Email us.

This resource list was curated with elink.io & elink.io's Chrome Extension (the fastest way to curate content and share it as a single web page, email newsletter or embed on a website).

Google Analytics Solutions | Marketing Analytics & Measurement By Google

Google Analytics Solutions | Marketing Analytics & Measurement By Google

google.com

Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights. When it comes to customising data, you can track certain campaigns that are driving traffic to your site, create your own reports with hand-picked metrics, and set up custom alerts to have your insights delivered at specific times.

SEMrush | Service for Competitors Research

SEMrush | Service for Competitors Research

semrush.com

SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Open Web Analytics | Open Source Web Analytics Framework

Open Web Analytics | Open Source Web Analytics Framework

openwebanalytics.com

Open Web Analytics (OWA) is an open-source software. There is no limit on the amount of data you can store or the number of websites you can measure through the program.

Moz | Keyword Explorer

Moz | Keyword Explorer

moz.com

While SEMrush is often cited as a top keyword search tool, there might be a new sheriff in town since SEO software company Moz launched its own tool this May. It’s more comprehensive than most keyword search options out there, and it’s built to take the manual labor out of keyword research.

Cyfe | All-In-One Online Business Dashboard

Cyfe | All-In-One Online Business Dashboard

cyfe.com

Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.

Piwik | Free Web Analytics Software

Piwik | Free Web Analytics Software

piwik.org

Piwik is the leading open-source analytics platform that gives you more than just powerful analytics: Free open-source software 100% data ownership, user privacy protection, user-centric insights, and customization.

Clicky | Web Analytics in Real Time

Clicky | Web Analytics in Real Time

clicky.com

Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or website's traffic in real-time.

Bitly | URL Shortener and Link Management Platform

Bitly | URL Shortener and Link Management Platform

bitly.com

Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.

Woopra | Real-time Customer Analytics

Woopra | Real-time Customer Analytics

woopra.com

Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.

Spring Metrices

Spring Metrices

springengage.com

Spring Metrics has taken the analytics tool and made it simpler. You don’t have to be a professional data-miner to get the answers to your questions. You get real-time conversion analytics, top converting sources, keyword analytics, landing-page analysis, e-mail performance reports and simple point-and-click configuration.