Are you helping to get traffic to yours or your organization's website, blog, promotional materials or marketing campaigns?
If so, it's vitally important to the success of your digital online presence to be able to track your web traffic. You and your team have spent an abundant amount of time creating engaging content with a solid distribution strategy in place, but it's all meaningless without being able to study your user behavior and studying data analytics day over day, week over week and month over month. Analytics is the only way to know how well your website and web content is actually doing.
It's important to track web analytics like:
There are numerous options for web analytics tools for your business, to help you track your website traffic. The good news is many of these are free web analytics tools! We hope that we've made your search easier with the following, best web analytics tools list.
Let's dive in!
Did we miss any web analytics tools that you would recommend? Email us.
Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights. When it comes to customising data, you can track certain campaigns that are driving traffic to your site, create your own reports with hand-picked metrics, and set up custom alerts to have your insights delivered at specific times.
SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Open Web Analytics (OWA) is an open-source software. There is no limit on the amount of data you can store or the number of websites you can measure through the program.
While SEMrush is often cited as a top keyword search tool, there might be a new sheriff in town since SEO software company Moz launched its own tool this May. It’s more comprehensive than most keyword search options out there, and it’s built to take the manual labor out of keyword research.
Social media, analytics, marketing, sales, support, infrastructure... all in one place. Track your entire business in real-time.
Piwik is the leading open-source analytics platform that gives you more than just powerful analytics: Free open-source software 100% data ownership, user privacy protection, user-centric insights, and customization.
Clicky Web Analytics is simply the best way to monitor, analyze, and react to your blog or website's traffic in real-time.
Get the most out of your social and online marketing efforts. Own, understand and activate your best audience through the power of the link with Bitly Enterprise.
Track your customers' web and mobile activity, forms, emails, support tickets and more, all in one place with customer analytics. Analyze and take action.
Spring Metrics has taken the analytics tool and made it simpler. You don’t have to be a professional data-miner to get the answers to your questions. You get real-time conversion analytics, top converting sources, keyword analytics, landing-page analysis, e-mail performance reports and simple point-and-click configuration.