Business of Esports News - August 28, 2019

All the day's business news from the esports industry - powered by thebusinessofesports.com

Adidas signs Ninja to its first pro gamer deal

Adidas signs Ninja to its first pro gamer deal

Ninja is officially part of the Adidas family.

engadget.com
Revenge Of The Nerds: Why Big Brands Are Signing Up Esports Stars

Revenge Of The Nerds: Why Big Brands Are Signing Up Esports Stars

As adidas appoints its latest ambassador, gamers are quickly becoming global icons

esquire.com
Activision Blizzard stock jumps after WoW Classic launch | Dot Esports

Activision Blizzard stock jumps after WoW Classic launch | Dot Esports

The company’s shares are spiking for its 15-year anniversary.

dotesports.com
Video game ‘loot boxes’ are going away and it could crush Rocket League’s black market

Video game ‘loot boxes’ are going away and it could crush Rocket League’s black market

Players spend hundreds of dollars to customize their cars in community marketplaces.

washingtonpost.com
Offset joined Faze Clan because its players are ‘rock stars’

Offset joined Faze Clan because its players are ‘rock stars’

"This is a dream. This doesn’t happen to everyone."

theverge.com
Twitch's cuts of payments to esports teams is benefiting YouTube - Digiday

Twitch's cuts of payments to esports teams is benefiting YouTube - Digiday

Within the past year, Twitch has been pruning its payment program for esports teams to focus on a smaller number of top teams, leading others to adopt YouTube to make up for the lost revenue.

digiday.com
Ninja and adidas Originals Announce Partnership

Ninja and adidas Originals Announce Partnership

adidas' first individual pro gaming signee.

hypebeast.com
Online gaming will be a goldmine for affiliate marketing

Online gaming will be a goldmine for affiliate marketing

As the video game industry grows, there is an increasingly attractive opportunity for a number of traffic sources and affiliates.

venturebeat.com
Liftoff: Android is making gains on iOS in gaming

Liftoff: Android is making gains on iOS in gaming

Games played on Apple devices saw a steep decline in engagement compared to Android during the year ended May 31, according to Liftoff and AppsFlyer.

venturebeat.com
How Will Overwatch League Transition To Overwatch 2?

How Will Overwatch League Transition To Overwatch 2?

With Overwatch 2 officially in development, the future of the Overwatch League is up in the air. What will become of the smash-hit eSports scene?

thegamer.com
Pittsburgh Knights esports franchise adds Mexico-based investors

Pittsburgh Knights esports franchise adds Mexico-based investors

The Pittsburgh Knights announced this week that the Esports MX LATAM Fund, a Mexico-based group of investors, has invested and partnered with the esports franchise to jointly set up an affiliate esports team organization in Mexico. The affiliate will b...

triblive.com
Dubai to host world’s biggest e-sports ‘Girl Gamer’ festival

Dubai to host world’s biggest e-sports ‘Girl Gamer’ festival

In December, Dubai will host the World Finals of the third annual Girl Gamer E-Sports Festival – the world’s most recognised female-focused e-sports competition from Dec.12-14.

gulftoday.ae
MLB Takes the Virtual Home Run Derby Route Over Esport League

MLB Takes the Virtual Home Run Derby Route Over Esport League

The Athletic's Baseball Reported Evan Drellich joined our show to talk about Major League Baseball's new virtual reality home run derby activation and why they chose this route over making an esports league.

cheddar.com
adidas launches dedicated site for partnership with eSports star ‘Ninja’

adidas launches dedicated site for partnership with eSports star ‘Ninja’

"There�s never been a better time to blur the lines between the cultures of gaming and fashion."

marketing-interactive.com
Pittsburgh Knights receives investment from Esports MX LATAM Fund

Pittsburgh Knights receives investment from Esports MX LATAM Fund

North American organisation Pittsburgh Knights has received investment from Esports MX LATAM Fund, a group of investors based in Mexico. Alongside the investment, a deal has been made that will see Esports MX LATAM launch an

esportsinsider.com
Ready raises $5 million for hyper-casual esports platform

Ready raises $5 million for hyper-casual esports platform

Ready, the maker of The Ready Games hyper-casual esports tournament platform, has raised $5 million in funding.

venturebeat.com