Business of Esports News - August 5, 2019

All the day's business news from the esports industry - powered by thebusinessofesports.com

Brands, Get In The Game and Explore Esports Marketing

Brands, Get In The Game and Explore Esports Marketing

The nature of the esports audience makes it a market rife with potential for digital marketers. Too many of us hold the misperception that gaming communities -- and therefore esports fans as a whole -- primarily consist of teenagers in darkened bedroom...

marketing.toolbox.com
Bud Light branded official beer partner of NBA 2K League

Bud Light branded official beer partner of NBA 2K League

Anheuser-Busch has announced a multi-year partnership with NBA 2K League, making its Bud Light brand the official beer partner of the league. The partnership at hand builds upon a more than 20-year relationship between NBA and Anheuser-Busch, while ...

esportsinsider.com
Discovery network breaks into gaming with Esports: The Rise of the New King

Discovery network breaks into gaming with Esports: The Rise of the New King

Get a look at the passion and success behind esports in Discovery network’s new program, Esports: The Rise of the New King.

hardwarezone.com.sg
Twitch is using Ninja's old channel to promote other streamers | Dot Esports

Twitch is using Ninja's old channel to promote other streamers | Dot Esports

Twitch definitely isn't mad.

dotesports.com
Rick Fox Shares New Details Regarding Controversy, Sale of Echo Fox LCS Franchise Slot

Rick Fox Shares New Details Regarding Controversy, Sale of Echo Fox LCS Franchise Slot

Over the past several months, esports organization Echo Fox as been the subject of controversy involving racism and financial trouble.

esportsobserver.com
3 Reasons Fortnite Stream Star Ninja Will Regret Leaving Twitch for Mixer

3 Reasons Fortnite Stream Star Ninja Will Regret Leaving Twitch for Mixer

Tyler "Ninja" Blevins recently announced his decision to leave Amazon's Twitch in favor of Microsoft's Mixer. Will he regret this decision?

sportscasting.com
NetEase targets Tencent with RMB 5 billion e-sports stadium in Shanghai · TechNode

NetEase targets Tencent with RMB 5 billion e-sports stadium in Shanghai · TechNode

The company aims to develop an e-sports ecosystem to rival that of Tencent.

technode.com
How To Profit From The Rising Popularity Of eSports? - Scified.com

How To Profit From The Rising Popularity Of eSports? - Scified.com

The video gami...

scified.com
Esports tournament operator Matcherino lands funding as question swirl about industry’s...

Esports tournament operator Matcherino lands funding as question swirl about industry’s...

Investors are putting more cash behind esports tournament operator Matcherino as questions swirl about how large the professional gaming industry will become. Seattle-based Matcherino today announced…

geekwire.com
Take Two Stock Recovers From Trump Slump on Strong Fiscal Q1 2020 Earnings

Take Two Stock Recovers From Trump Slump on Strong Fiscal Q1 2020 Earnings

Take Two Interactive investors sent the company’s share price down 5.2% Monday during trading hours following President Trump’s threats to “stop the glorification of violence” — but the Trump…

variety.com
With opt-in ads, Snap Games is intriguing Snapchat users and advertisers - Digiday

With opt-in ads, Snap Games is intriguing Snapchat users and advertisers - Digiday

Beyond just increasing general usage of and time spent in Snapchat, Snap Games provide another line of revenue for Snap as it seeks profitability.

digiday.com
Ninja ditching Twitch for Microsoft's Mixer was a brilliant decision — here's why

Ninja ditching Twitch for Microsoft's Mixer was a brilliant decision — here's why

Tyler "Ninja" Blevins is leaving more than 14 million fans behind for an exclusive deal with Mixer, but the timing couldn't be better.

businessinsider.com
What’s The Future Of E3 In The Wake Of Its Disastrous Privacy Leak?

What’s The Future Of E3 In The Wake Of Its Disastrous Privacy Leak?

The gaming press and content creators are fuming in the wake of a truly horrendous privacy breach by the ESA. Can E3 survive it?

forbes.com