Business of Esports News - August 8, 2019

All the day's business news from the esports industry - powered by thebusinessofesports.com

Why gaming will be advertising's next key channel

Why gaming will be advertising's next key channel

Gaming has been on the radar of advertisers for some time, but it seems to have become a more intriguing prospect in the collective consciousness of the industry over the past year or so. This may be down to technological advances that enable better qu...

thedrum.com
Tencent doubles down on cloud gaming services to fend off Alibaba

Tencent doubles down on cloud gaming services to fend off Alibaba

Chinese tech giant is aiming broad shift in focus from consumer to corporate clients

asia.nikkei.com
Wicked Cool Toys, LAMO Launch Collectibles Line for Esports Stars

Wicked Cool Toys, LAMO Launch Collectibles Line for Esports Stars

Esports adds another licensing opportunity to its portfolio of consumer products.

licenseglobal.com
FaZe Clan announces Burger King partnership to launch new burger | Dexerto.com

FaZe Clan announces Burger King partnership to launch new burger | Dexerto.com

FaZe announced the impressive partnership late on August 7.

dexerto.com
FaZe Clan Head of Esports Discusses Apparel, Partnerships, and Call of Duty League

FaZe Clan Head of Esports Discusses Apparel, Partnerships, and Call of Duty League

American esports organization FaZe Clan was born as “FaZe Sniping” on YouTube in 2010, gaining a reputation for Call of

esportsobserver.com
Fortnite has grossed $3 billion and counting, but which stocks are profiting from it?

Fortnite has grossed $3 billion and counting, but which stocks are profiting from it?

Epic Games is a privately held entity that to 1 January this year was generating US$2.5 million a day in revenue. The company raked in US$3.5 billion in profits in 2018.

finfeed.com
Media Prima Digital and Ziff Davis announce partnership

Media Prima Digital and Ziff Davis announce partnership

Will operate IGN Southeast Asia for entertainment and gaming fans in Malaysia, Singapore, Indonesia and the Philippines.

digitalnewsasia.com
Fame, Fortnite and teenage boys: How this online video game took over the world

Fame, Fortnite and teenage boys: How this online video game took over the world

It has captivated a generation of teens, but remains aliens to many people over the age of 30. We step inside the first Fortnite World Cup to see what the hype is all about.

cnalifestyle.channelnewsasia.c
$400M in Media Value – 5 Key Findings from the Tencent/Riot Games LoL China White Paper

$400M in Media Value – 5 Key Findings from the Tencent/Riot Games LoL China White Paper

China’s League of Legends Pro League (LPL) is an industry-standard example of how a franchise competition model can work in

esportsobserver.com
Millennial Esports Announces Closing of Final Tranche of Convertible Debenture Financing

Millennial Esports Announces Closing of Final Tranche of Convertible Debenture Financing

Millennial closed on a total of $15,000,000 of Debenture Financing Including Certain Strategic Global Partners TORONTO, Aug 8, 2019 /PRNewswire/ -- Millennial...

prnewswire.com
FaZe Clan Head of Esports Discusses Apparel, Partnerships, and Call of Duty League

FaZe Clan Head of Esports Discusses Apparel, Partnerships, and Call of Duty League

American esports organization FaZe Clan was born as “FaZe Sniping” on YouTube in 2010, gaining a reputation for Call of

esportsobserver.com
Burger King mascot streams with esports stars to promote Impossible Whopper

Burger King mascot streams with esports stars to promote Impossible Whopper

Teaming with FaZe Clan is the latest marketing stunt behind the nationwide rollout of a plant-based alternative to the brand's signature burger.

marketingdive.com
PUBG Nations Cup finds peripherals sponsor in HyperX

PUBG Nations Cup finds peripherals sponsor in HyperX

HyperX, the gaming division of Kingston Technology Company, will act as the peripherals sponsor of the PUBG Nations Cup. The brand will provide headphones, earbuds, mice, keyboards, and SSDs for the players to compete with. Julian Schwartz,

esportsinsider.com
Riot Games announces Honda as automotive partner of LCS

Riot Games announces Honda as automotive partner of LCS

Riot Games has named automobile manufacturer Honda as the exclusive automotive sponsor of its North American competition League of Legends Championship Series (LCS). The deal will launch starting with the Summer Split Playoffs, which begin on August...

esportsinsider.com
Super League Gaming Unites Proprietary Digital Properties Into Content Network For Game...

Super League Gaming Unites Proprietary Digital Properties Into Content Network For Game...

SANTA MONICA, Calif., Aug. 08, 2019 (GLOBE NEWSWIRE) -- Super League Gaming (“Super League” or the “Company”) (NasdaqCM: SLGG), a leading community of gamers who connect through the Company’s live, digital and social content brands and experiences, a...

globenewswire.com
Honda Increases Stake in Esports with Riot Games League of Legends Championship Series ...

Honda Increases Stake in Esports with Riot Games League of Legends Championship Series ...

TORRANCE, Calif., Aug. 8, 2019 /PRNewswire/ -- Honda has announced a significant new partnership with Riot Games League of Legends Championship Series (LCS)....

prnewswire.com
Chris DeAppolonio Named President of The Houston Outlaws

Chris DeAppolonio Named President of The Houston Outlaws

The Houston Outlaws this morning named Infinite Esports & Entertainment Executive VP/Partnerships Chris DeAppolonio president of the Overwatch League team. 

esportsobserver.com
Kappa Sportswear Levels Up with First Esports Partnership

Kappa Sportswear Levels Up with First Esports Partnership

Fashion company joins growing set of non-gaming brands looking to join the esports ranks.

licenseglobal.com