Let’s add makeup into the esports mix by giving you the scoop on Benefit Cosmetics' newest partnership with Gen.G esports.
French organisation Team Vitality has established a multi-year partnership with computer peripherals company CORSAIR. The deal will see CORSAIR equip the organisation's players with keyboards, headsets, mice, and other products. RELATED: Team...
German organisation BIG has expanded its deal with energy drink brand Red Bull to cover its League of Legends team. The multi-year deal now includes the organisation's team which competes in Prime League, a new league
Turner Sports and Twitch have teamed up to create a new gaming talk show called “ELEAGUE Super Punch powered by
Riot Games has brewed up a partnership with Bud Light to make it the official beer of North American competition, LCS. As part of the deal, Bud Light will be available at the LCS Arena and both
Riot Games announces the start of the Belgian League, a League of Legends league sponsored by BURGER KING. 4Entertainment and
Gaming chair brand Secretlab has announced its latest partnership with esports organization OG - the only team to win in
A study has used sleep tracking devices and mood measures (anxiety and depression) to determine how well esports athletes around the world sleep, and the effect this has on their mental health and well being. Preliminary results have shown that espor...
The Entertainment Software Association (ESA) has announced a new scholarship process for the 2020 – 2021 school year, offering women and minority students access to its first esports scholars…
Brands are chasing after millennials in esports and games. But to do that, the brands have to find an authentic voice to speak to young people.
2020 sees the Call of Duty esports circuit switch to a city-based franchising model. The question on everyone's lips is whether it will succeed.
Reciprocity Corp., a premier professional esports and entertainment company, announces today that it has signed a Definitive Agreement with Rainbow 7, a leading League of Legends esports organizations located in Mexico City in the Ligo LatinoAmerica le...
Riot Games and 4Entertainment's Belgian League has found its third sponsor in the form of fast food chain Burger King. Burger King will sponsor the newly-launched national league for, at least, the duration of its first
Chinese livestreaming platform Huya has signed a deal with Riot Games to become the exclusive broadcast partner of the League
Esports are undeniably massive, but there is a reason these events haven't breached a main stream audience.
Players can buy the emote beginning tomorrow.
Recognizing women and minority competitors among the collegiate esports scene
Catch up on the latest in the continuing saga of legal battles between Tfue and FaZe Clan, including the date for the next hearing.
North American organisation Counter Logic Gaming (CLG) has expanded its marketing partnership with tech-focused online retailer Newegg. The expansion sees Newegg named as the presenting partner and official online technology retail partner for the o...
PepsiCo’s Rockstar energy drink brand has partnered with German organisation mousesports to become its new energy drink sponsor. The Rockstar logo will appear on the organisation’s jerseys, plus the companies plan to collaborate on content and fan-o...
"Overwatch" gets a GOAT Brigitte skin soon. Here's everything you need to know including its release date, estimated cost and more.
Gucci has dabbled with the esports industry for the first time by inviting Fnatic to sit front row at its latest menswear show. The London-based organisation sent players from its LEC roster to attend the show,
London-based organisation Fnatic has established a partnership with UNICEF to combat issues that affect children globally. The partnership begins later this month with the #GotYourBack campaign, which will see Fnatic produce charity streams and cont...
Telecommunications company Deutsche Telekom is now a founding partner of the Esports Player Foundation. The not-for-profit foundation aims to further develop esports by promoting positive values and inspire role models in Germany. RELATED: ...
Here you will find a monthly esports data column to provide a quick update of the most important esports consumption behavior.
Activision Blizzard Esports President & CEO Pete Vlastelica is pushing back on criticism leveled at Overwatch League in recent weeks,
Global esports organization T1 Entertainment & Sports has announced an exclusive apparel partnership with Nike. The deal encompasses all T1
A while back, the topic of esports was discussed and how the industry offered the entertainment community an ideal opportunity to collide. Although this article gives a wide panorama of both esports and, to a lesser extent, the world around esports bet...
Esports tournament platform, Gamerji, on Thursday announced that it has raised $400,000 from La Gajjar Group, an investment group based in Ahmedabad.
Sony isn't the only major gaming company that has chosen to skip E3. That's why so many people are wondering whether there is room for the event.
A unique overlap in markets is leading to a rare marriage between luxury and gaming in China.
Amateur esports event operator Super League Gaming has partnered with Wanda Cinemas Games, a subsidiary of Chinese media conglomerate Wanda
The younger end of Gen Z has grown up with tech, but they are using it in different ways than expected.
Call it the revenge of the nerds. Hardcore gamers have a reputation for staring glassy-eyed at a screen for hours on end, mindlessly munching on snacks (or skipping food altogether) and barely leav…
Bluffing game Tellstones: King's Gambit is its first project.
Awesome Games Done Quick does it again, pulling in millions for cancer research
Here's your chance to buy a retro Nintendo NeoGeo, Playstation 1 Kiosk, Sega Saturn or 1970s Atari
European technology news from the startup ecosystem. Founder and publisher: Remco Janssen. Follow us on Twitter: @siliconcanals.
More than a quarter of Internet users in China watch esports at least once per month, a new report finds, more than double the rate of audiences in the U.S. and Western Europe.
These days, esports events are pretty big business. Any major real-world race series that doesn’t already have an esports championship is behind the curve, and even the great Scuderia Ferrari…
Over one quarter of internet users in China watch electronic sports at least once per month, according to Ampere Analysis. It said 26 percent of the Chinese web audience watched e-sports at least once monthly in the third quarter of 2019. Western marke...
Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).
Esports is the preferred career choice for those born between 2000 and 2010, according to a recent survey released in Shanghai.
Riot said it will work with teams that don't comply with its policies.
With the mass exodus of on-air talent taking place with the Overwatch League, the OWL community has taken to social
Some players and casters may not realize their winnings or game checks are taxable based on where competitions are being held.
He even got a Pon Pon emote.
Philadelphia-based Nerd Street Gamers has established a partnership with high school esports platform PlayVS. As part of the deal, Nerd Street Gamers has been named the broadcast partner of the PlayVS High School Esports Championships for 2020. ...
Allied Esports Entertainment (AESE) shares rose 10% premarket Wednesday to $2.75 after the company said Brookfield Property Partners (BPY) will become a shareholder through a $5 million equity investment.
Esports are quickly becoming a larger component of operators’ sportsbook offerings around the world - both in live tournaments and fantasy esports options.
Esports entertainment company Allied Esports is set to receive a $5 million (£3.84 million) investment from real estate company Brookfield Property Partners. The investment will assist Allied Esports in bringing its esports venue concept to malls an...
Over 700 Wanda Cinemas across China are set to hold esports events over the coming years after the chain’s owner, Dalian Wanda Group, struck a partnership with American esports company Super League…
Allied Esports Entertainment (NASDAQ: AESE), a global esports entertainment company, today announced that Brookfield Property Partners (NASDAQ: BPY), one of the world’s premier real estate companies, will become a shareholder of the company through a $...
The Overwatch League saw many of their famous names leave in the past month. Here's why each one left.
The Epic Store had an epic year.
Esports organization Team Liquid has announced a deal with Esports Charts to be its official stream viewership data partner. Through
Organization owner could be a new title added to Tfue's resume after he reveals plans for a streaming hub in a recent interview.
Comcast NBCUniversal will bolster startups focusing on emerging sports technology, in partnership with companies including NBC Sports and NASCAR. The
They cannot get enough of this mobile battle royale title.