Business of Esports News - January 22, 2020

All the day's business news from the esports industry - powered by thebusinessofesports.com

Gen.G partners with Benefit Cosmetics on video series - Daily Esports

Gen.G partners with Benefit Cosmetics on video series - Daily Esports

Let’s add makeup into the esports mix by giving you the scoop on Benefit Cosmetics' newest partnership with Gen.G esports.

dailyesports.gg
Team Vitality enters multi-year partnership with CORSAIR

Team Vitality enters multi-year partnership with CORSAIR

French organisation Team Vitality has established a multi-year partnership with computer peripherals company CORSAIR. The deal will see CORSAIR equip the organisation's players with keyboards, headsets, mice, and other products. RELATED: Team...

esportsinsider.com
BIG and Red Bull expand partnership to cover League of Legends

BIG and Red Bull expand partnership to cover League of Legends

German organisation BIG has expanded its deal with energy drink brand Red Bull to cover its League of Legends team. The multi-year deal now includes the organisation's team which competes in Prime League, a new league

esportsinsider.com
Turner Sports, Twitch Team Up For New Digital/Linear Show

Turner Sports, Twitch Team Up For New Digital/Linear Show

Turner Sports and Twitch have teamed up to create a new gaming talk show called “ELEAGUE Super Punch powered by

esportsobserver.com
Riot Games serves up Bud Light partnership for LCS

Riot Games serves up Bud Light partnership for LCS

Riot Games has brewed up a partnership with Bud Light to make it the official beer of North American competition, LCS. As part of the deal, Bud Light will be available at the LCS Arena and both

esportsinsider.com
BURGER KING to Sponsor New Belgian Online League of Legends League

BURGER KING to Sponsor New Belgian Online League of Legends League

Riot Games announces the start of the Belgian League, a League of Legends league sponsored by BURGER KING. 4Entertainment and

esportsobserver.com
Secretlab Announces Partnership With Dota 2 World Champions OG

Secretlab Announces Partnership With Dota 2 World Champions OG

Gaming chair brand Secretlab has announced its latest partnership with esports organization OG - the only team to win in

esportsobserver.com
Esports organisations look to optimise player sleep

Esports organisations look to optimise player sleep

A study has used sleep tracking devices and mood measures (anxiety and depression) to determine how well esports athletes around the world sleep, and the effect this has on their mental health and well being. Preliminary results have shown that espor...

eurekalert.org
Maven, MerK confirmed as casters for Call of Duty League | Dot Esports

Maven, MerK confirmed as casters for Call of Duty League | Dot Esports

They're back.

dotesports.com
ESA Foundation announces its first esports scholarship

ESA Foundation announces its first esports scholarship

The Entertainment Software Association (ESA) has announced a new scholarship process for the 2020 – 2021 school year, offering women and minority students access to its first esports scholars…

slashgear.com
Brands pursue millennials by engaging with esports and gaming

Brands pursue millennials by engaging with esports and gaming

Brands are chasing after millennials in esports and games. But to do that, the brands have to find an authentic voice to speak to young people.

venturebeat.com
Will the Call of Duty League be a success? - Millenium

Will the Call of Duty League be a success? - Millenium

2020 sees the Call of Duty esports circuit switch to a city-based franchising model. The question on everyone's lips is whether it will succeed.

millenium.us.org
Reciprocity Corp. Continues Global Expansion, Entering Latin America Esports Market in ...

Reciprocity Corp. Continues Global Expansion, Entering Latin America Esports Market in ...

Reciprocity Corp., a premier professional esports and entertainment company, announces today that it has signed a Definitive Agreement with Rainbow 7, a leading League of Legends esports organizations located in Mexico City in the Ligo LatinoAmerica le...

finance.yahoo.com
Belgian League cooks up sponsorship from Burger King

Belgian League cooks up sponsorship from Burger King

Riot Games and 4Entertainment's Belgian League has found its third sponsor in the form of fast food chain Burger King. Burger King will sponsor the newly-launched national league for, at least, the duration of its first

esportsinsider.com
Huya Secures Chinese Broadcast Rights for LCS, LEC

Huya Secures Chinese Broadcast Rights for LCS, LEC

Chinese livestreaming platform Huya has signed a deal with Riot Games to become the exclusive broadcast partner of the League

esportsobserver.com
I Love The Idea Of Esports, But It’s Hard To Watch

I Love The Idea Of Esports, But It’s Hard To Watch

Esports are undeniably massive, but there is a reason these events haven't breached a main stream audience.

thegamer.com
Pokimane receives her own Fortnite emote | Dot Esports

Pokimane receives her own Fortnite emote | Dot Esports

Players can buy the emote beginning tomorrow.

dotesports.com
The ESA creates an esports scholarship for college competitors

The ESA creates an esports scholarship for college competitors

Recognizing women and minority competitors among the collegiate esports scene

polygon.com
Date Set For Latest Hearing In Tfue vs FaZe Lawsuit | Dexerto.com

Date Set For Latest Hearing In Tfue vs FaZe Lawsuit | Dexerto.com

Catch up on the latest in the continuing saga of legal battles between Tfue and FaZe Clan, including the date for the next hearing.

dexerto.com
Counter Logic Gaming and Newegg expand partnership for 2020

Counter Logic Gaming and Newegg expand partnership for 2020

North American organisation Counter Logic Gaming (CLG) has expanded its marketing partnership with tech-focused online retailer Newegg. The expansion sees Newegg named as the presenting partner and official online technology retail partner for the o...

esportsinsider.com
mousesports adds Rockstar as energy drink partner

mousesports adds Rockstar as energy drink partner

PepsiCo’s Rockstar energy drink brand has partnered with German organisation mousesports to become its new energy drink sponsor. The Rockstar logo will appear on the organisation’s jerseys, plus the companies plan to collaborate on content and fan-o...

esportsinsider.com
Players will be able to purchase GOAT Brigitte, reminding them of the game's controvers...

Players will be able to purchase GOAT Brigitte, reminding them of the game's controvers...

"Overwatch" gets a GOAT Brigitte skin soon. Here's everything you need to know including its release date, estimated cost and more.

newsweek.com
Gucci flirts with esports by inviting Fnatic to front row of show

Gucci flirts with esports by inviting Fnatic to front row of show

Gucci has dabbled with the esports industry for the first time by inviting Fnatic to sit front row at its latest menswear show. The London-based organisation sent players from its LEC roster to attend the show,

esportsinsider.com
Fnatic announces charitable partnership with UNICEF

Fnatic announces charitable partnership with UNICEF

London-based organisation Fnatic has established a partnership with UNICEF to combat issues that affect children globally. The partnership begins later this month with the #GotYourBack campaign, which will see Fnatic produce charity streams and cont...

esportsinsider.com
Deutsche Telekom becomes founding partner of Esports Player Foundation

Deutsche Telekom becomes founding partner of Esports Player Foundation

Telecommunications company Deutsche Telekom is now a founding partner of the Esports Player Foundation. The not-for-profit foundation aims to further develop esports by promoting positive values and inspire role models in Germany. RELATED: ...

esportsinsider.com
Twitch Holds 78.1% of Total Esports Streaming Market Share

Twitch Holds 78.1% of Total Esports Streaming Market Share

Here you will find a monthly esports data column to provide a quick update of the most important esports consumption behavior.

portada-online.com
Activision Blizzard Esports CEO Pushes Back on Recent Overwatch League Criticism

Activision Blizzard Esports CEO Pushes Back on Recent Overwatch League Criticism

Activision Blizzard Esports President & CEO Pete Vlastelica is pushing back on criticism leveled at Overwatch League in recent weeks,

esportsobserver.com
Nike Expands Global Esports Presence With T1 Partnership

Nike Expands Global Esports Presence With T1 Partnership

Global esports organization T1 Entertainment & Sports has announced an exclusive apparel partnership with Nike. The deal encompasses all T1

esportsobserver.com
Is esports betting the next sports betting for millennials?

Is esports betting the next sports betting for millennials?

A while back, the topic of esports was discussed and how the industry offered the entertainment community an ideal opportunity to collide. Although this article gives a wide panorama of both esports and, to a lesser extent, the world around esports bet...

esportsjunkie.com
[Funding alert] Esports platform Gamerji raises $400K from La Gajjar Group

[Funding alert] Esports platform Gamerji raises $400K from La Gajjar Group

Esports tournament platform, Gamerji, on Thursday announced that it has raised $400,000 from La Gajjar Group, an investment group based in Ahmedabad. 

yourstory.com
It's Not Just Sony, These Major Gaming Companies Have Also Dropped E3

It's Not Just Sony, These Major Gaming Companies Have Also Dropped E3

Sony isn't the only major gaming company that has chosen to skip E3. That's why so many people are wondering whether there is room for the event.

ccn.com
Why Luxury Brands Are Embracing Chinese Gamers | OZY

Why Luxury Brands Are Embracing Chinese Gamers | OZY

A unique overlap in markets is leading to a rare marriage between luxury and gaming in China.

ozy.com
Super League Gaming Expands to China With Wanda Cinemas Games Deal

Super League Gaming Expands to China With Wanda Cinemas Games Deal

Amateur esports event operator Super League Gaming has partnered with Wanda Cinemas Games, a subsidiary of Chinese media conglomerate Wanda

esportsobserver.com
Gen Z kids like TV, games more than smartphones, social media

Gen Z kids like TV, games more than smartphones, social media

The younger end of Gen Z has grown up with tech, but they are using it in different ways than expected.

foxbusiness.com
Professional gamers are now training like athletes

Professional gamers are now training like athletes

Call it the revenge of the nerds. Hardcore gamers have a reputation for staring glassy-eyed at a screen for hours on end, mindlessly munching on snacks (or skipping food altogether) and barely leav…

nypost.com
League Of Legends Dev Riot Games Starts Tabletop Gaming Subdivision

League Of Legends Dev Riot Games Starts Tabletop Gaming Subdivision

Bluffing game Tellstones: King's Gambit is its first project.

screenrant.com
Awesome Games Done Quick raises over $3 million for charity

Awesome Games Done Quick raises over $3 million for charity

Awesome Games Done Quick does it again, pulling in millions for cancer research

tweaktown.com
A store that sells rare video games and consoles is opening in N.J.

A store that sells rare video games and consoles is opening in N.J.

Here's your chance to buy a retro Nintendo NeoGeo, Playstation 1 Kiosk, Sega Saturn or 1970s Atari

nj.com
Deutsche Telekom pumps investment in eSports showing commitment towards gaming | Silico...

Deutsche Telekom pumps investment in eSports showing commitment towards gaming | Silico...

European technology news from the startup ecosystem. Founder and publisher: Remco Janssen. Follow us on Twitter: @siliconcanals.

siliconcanals.com
China Leading Esports Boom

China Leading Esports Boom

More than a quarter of Internet users in China watch esports at least once per month, a new report finds, more than double the rate of audiences in the U.S. and Western Europe.

hollywoodreporter.com
NASCAR Racer Says Esports Race Team Deals Make "Real Race Car Drivers Want To Puke"

NASCAR Racer Says Esports Race Team Deals Make "Real Race Car Drivers Want To Puke"

These days, esports events are pretty big business. Any major real-world race series that doesn’t already have an esports championship is behind the curve, and even the great Scuderia Ferrari…

gtplanet.net
Esports viewing reaches 26% of Chinese web audience in Q3, 9% in Denmark and 8% in Sweden

Esports viewing reaches 26% of Chinese web audience in Q3, 9% in Denmark and 8% in Sweden

Over one quarter of internet users in China watch electronic sports at least once per month, according to Ampere Analysis. It said 26 percent of the Chinese web audience watched e-sports at least once monthly in the third quarter of 2019. Western marke...

telecompaper.com
Nike invest in eSports gamers in South Korea to allow them to just do it

Nike invest in eSports gamers in South Korea to allow them to just do it

Nike will be sponsoring teams and players in the T1 Entertainment & Sports organization including the League of Legends team and the gamer known as Faker (Lee Sang-hyeok).

thedrum.com
Esports is preferred career among the youth, survey finds

Esports is preferred career among the youth, survey finds

Esports is the preferred career choice for those born between 2000 and 2010, according to a recent survey released in Shanghai.

ecns.cn
Riot clarifies global league operation policy, says teams should uphold all financial c...

Riot clarifies global league operation policy, says teams should uphold all financial c...

Riot said it will work with teams that don't comply with its policies.

dotesports.com
Overwatch League Issues Statement on Talent Exodus

Overwatch League Issues Statement on Talent Exodus

With the mass exodus of on-air talent taking place with the Overwatch League, the OWL community has taken to social

esportsobserver.com
Analysis | For esports players, the tax man cometh

Analysis | For esports players, the tax man cometh

Some players and casters may not realize their winnings or game checks are taxable based on where competitions are being held.

washingtonpost.com
Ninja gets his own, custom Fortnite skin | Dot Esports

Ninja gets his own, custom Fortnite skin | Dot Esports

He even got a Pon Pon emote.

dotesports.com
Nerd Street Gamers joins forces with PlayVS for high school esports

Nerd Street Gamers joins forces with PlayVS for high school esports

Philadelphia-based Nerd Street Gamers has established a partnership with high school esports platform PlayVS. As part of the deal, Nerd Street Gamers has been named the broadcast partner of the PlayVS High School Esports Championships for 2020. ...

esportsinsider.com
Allied Esports Entertainment Shares Up 10% on Brookfield Property Investment

Allied Esports Entertainment Shares Up 10% on Brookfield Property Investment

Allied Esports Entertainment (AESE) shares rose 10% premarket Wednesday to $2.75 after the company said Brookfield Property Partners (BPY) will become a shareholder through a $5 million equity investment.

morningstar.com
Esports Betting Growth Trajectory Mirrors Rise In Fan Viewership -

Esports Betting Growth Trajectory Mirrors Rise In Fan Viewership -

Esports are quickly becoming a larger component of operators’ sportsbook offerings around the world - both in live tournaments and fantasy esports options.

frntofficesport.com
Allied Esports to receive $5M investment from Brookfield Property Partners

Allied Esports to receive $5M investment from Brookfield Property Partners

Esports entertainment company Allied Esports is set to receive a $5 million (£3.84 million) investment from real estate company Brookfield Property Partners. The investment will assist Allied Esports in bringing its esports venue concept to malls an...

esportsinsider.com
Super League Gaming partners with Wanda Cinemas to host esports events in China | Sport...

Super League Gaming partners with Wanda Cinemas to host esports events in China | Sport...

Over 700 Wanda Cinemas across China are set to hold esports events over the coming years after the chain’s owner, Dalian Wanda Group, struck a partnership with American esports company Super League…

sportbusiness.com
Allied Esports Entertainment Announces $5 Million Investment by Leading Real Estate Ope...

Allied Esports Entertainment Announces $5 Million Investment by Leading Real Estate Ope...

Allied Esports Entertainment (NASDAQ: AESE), a global esports entertainment company, today announced that Brookfield Property Partners (NASDAQ: BPY), one of the world’s premier real estate companies, will become a shareholder of the company through a $...

finance.yahoo.com
Why are so many Overwatch League casters leaving? | Dot Esports

Why are so many Overwatch League casters leaving? | Dot Esports

The Overwatch League saw many of their famous names leave in the past month. Here's why each one left.

dotesports.com
Epic Games Store brings in $680 million with over 108 million PC users | Dot Esports

Epic Games Store brings in $680 million with over 108 million PC users | Dot Esports

The Epic Store had an epic year.

dotesports.com

bizjournals.com
Team Liquid Brings in Esports Charts to Measure Stream Viewership

Team Liquid Brings in Esports Charts to Measure Stream Viewership

Esports organization Team Liquid has announced a deal with Esports Charts to be its official stream viewership data partner. Through

esportsobserver.com
Tfue reveals plans to build streaming hub | Dot Esports

Tfue reveals plans to build streaming hub | Dot Esports

Organization owner could be a new title added to Tfue's resume after he reveals plans for a streaming hub in a recent interview.

dotesports.com
Philadelphia Fusion Parent Comcast Launches Sports Tech Accelerator

Philadelphia Fusion Parent Comcast Launches Sports Tech Accelerator

Comcast NBCUniversal will bolster startups focusing on emerging sports technology, in partnership with companies including NBC Sports and NASCAR.  The

esportsobserver.com
India sees 180% growth in esports prize pools due to PUBG Mobile - PUBG - News - WIN.gg

India sees 180% growth in esports prize pools due to PUBG Mobile - PUBG - News - WIN.gg

They cannot get enough of this mobile battle royale title.

win.gg