According to one survey, Quebec consumers will spend an average of $342 each, which amounts to some $946 million over the next four days.
One of the busiest shopping days of the year is well-received in the city, with malls reporting high foot traffic.
Adidas has apologized for a manager's comments about the French language at a downtown Montreal store launch earlier this week, which sparked a linguistic spat and calls to boycott the brand.
"We are truly sorry that recent comments made by an Adidas employee were offensive," the company wrote Friday in a brief statement. "This was not intentional at all."
Film is ‘kind of nostalgic, romantic love letter … to the esthetic of strip malls in Scarborough,’ said filmmaker Joyce Wong
Hermès Canada CEO Jennifer Carter celebrates 25 years by opening a huge new flagship store on Bloor, writes Shinan Govani.
Pop Music and second locations of Female Treble and Dead Dog Records are opening on the second biggest record-buying day of the year