Segmenting your customer base helps you be more relevant and better solve each customer's specific problems. Here's a complete rundown of how to get started.
Rarely does one size fit all, and your prospects know it.
Market segmentation is a little bit like driving a car, in that everyone believes he is good at it.
Demographic segmentation divides a population based on many variables such as Age, gender, family size, income, occupation, race, nationality etc
Recently, Sprint Nextel announced that in Q4 2008, they lost 1.3 million customers. It’s tempting to blame the recession, but then how do you explain AT&T Wireless gaining 2.1 million subscribers, and
In this article, I’m going to outline 5 techniques you can implement to understand your customers better. We’ll look at both qualitative and quantitative data, as well as at the tools and mindsets you
Understanding how your customers behave can help you better serve them and increase your revenue. Here's how to get started with behavioral segmentation.