Musings for a Data led CMO! The Marketers world has gone topsy turvy. A creative function has found itself transformed into Data, Analytics & Technology heavy territory. For some strange reason, I have been fascinated by data led marketing long before it became sexy! Over the last 2 decades, I have practiced as a CMO & then as an advisor to CMO's. This blog is a collection of my musings & thoughts!Hope you find them useful & worthy of some thought & action!
Jeff Bezos writes an annual letter to his shareholders which is an amazing lesson for any business. He always attaches a copy of his original 1997 letter to reiterate that even today it is Day 1 in his business.
A Chef’s Data-Driven Empire Geoff Tracy couldn’t clone himself. But as his restaurant empire grew he did the next-best thing, creating a complex, data-driven system to enhance business.
Data driven lingerie=Better products In difficult times, fashion is always outrageous. —Elsa Schiaparelli How can Lingerie & data have any correlation? I am sure you are asking that question.
Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress.