Musings for a Data led CMO! The Marketers world has gone topsy turvy. A creative function has found itself transformed into Data, Analytics & Technology heavy territory. For some strange reason, I have been fascinated by data led marketing long before it became sexy! Over the last 2 decades, I have practised as a CMO & then as an advisor to CMO's. This blog is a collection of my musings & thoughts!Hope you find them useful & worthy of some thought & action!
Technology companies, from Uber, Google to Facebook, hold growing stores of data about user behaviors. This data has become a source of huge competitive advantage for them. Google uses insights from t
Data’s value increases when it’s shared, and you can make money by selling it. Sharing data allows marketers to better understand who their best customers are, which consumers they should market to?
Access to the walled gardens’ audiences comes with certain conditions attached — one of which is the lack of visibility on user-level data.How should Marketer's respond?