Musings for a Data led CMO! The Marketers world has gone topsy turvy. A creative function has found itself transformed into Data, Analytics & Technology heavy territory. For some strange reason, I have been fascinated by data led marketing long before it became sexy! Over the last 2 decades, I have practiced as a CMO & then as an advisor to CMO's. This blog is a collection of my musings & thoughts!Hope you find them useful & worthy of some thought & action!
IOT & digital businesses will produce an unprecedented amount of location-referenced data, particularly as 25 billion devices become connected by 2020, according to Gartner estimates. CMO's need to watch location data far more closely.
Wal-Mart, a retail giant, handles more than 1m customer transactions every hour, feeding databases estimated at more than 2.5 petabytes—the equivalent of 167 times the books in America’s Library of Congress.
Procter & Gamble (P&G), the world’s biggest consumer goods company, has been exploring a long-term partnership with Future Group akin to the one it has with Walmart in the US.