Musings for a Data led CMO! The Marketers world has gone topsy turvy. A creative function has found itself transformed into Data, Analytics & Technology heavy territory. For some strange reason, I have been fascinated by data led marketing long before it became sexy! Over the last 2 decades, I have practised as a CMO & then as an advisor to CMO's. This blog is a collection of my musings & thoughts!Hope you find them useful & worthy of some thought & action!
It is interesting to see the Mobile phone services in India beginning their journey to increase profit per customer!
India’s population & the mirage of the huge middle class has existed for many years. It is only now that a few trends are coming together to make some of those projections into a reality. In November,
IBM, Adobe & Oracle have all decided to focus on the CMO. Don’t get me wrong, I love these companies & I think they are doing a great job of reaching the CMO’s. But the job of the CMO continues to get more complex.