Musings for a Data led CMO! The Marketers world has gone topsy turvy. A creative function has found itself transformed into Data, Analytics & Technology heavy territory. For some strange reason, I have been fascinated by data led marketing long before it became sexy! Over the last 2 decades, I have practised as a CMO & then as an advisor to CMO's. This blog is a collection of my musings & thoughts!Hope you find them useful & worthy of some thought & action!
The problem with analytics is that sometimes it becomes an ivory tower! But journalism is showing some wonderful examples of how analytics & visualization can connect economics & everyday life.
Is analytics yet another fad? Is there much more talk about it than real solid action. It does seem so when you look around you as a consumer. Marketers still don’t care, as much, about being relevant!
IBM, Adobe & Oracle have all decided to focus on the CMO. Don’t get me wrong, I love these companies & I think they are doing a great job of reaching the CMO’s. But the job of the CMO continues to get more complex!