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By Ajay Kelkar
Customer IQ

For some strange reason, I have been fascinated by data led marketing long before it became sexy! Over the last 2 decades, I have practiced as a CMO & then as an advisor to CMO's. 

Over the last decade, customer data has exploded into the business world & created opportunities for multi-billion dollar companies. And now with over 15 to 20 billion connected devices, we have a brewing industry called IoT. The Internet of Things has the potential to fundamentally shift the way we interact with our surroundings. Every second, 80 new objects connect to the internet for the first time.The ability to monitor and manage objects in the physical world electronically makes it possible to bring data-driven decision making to Businesses, Citizens & Society at large.Companies who are able to develop what we call CustomerIQ will win in this data soaked future.

This blog is a collection of my musings & thoughts! Hope you find them useful & worthy of some thought & action!