Brady Butler started blogging with the marketing team. His hands-on barista experience and his position as an Authorized Specialty Coffee Association Trainer for the Specialty Coffee Association makes him an ideal contributor to the marketing team's content strategy. Look for his blog articles at dilworthcoffee.com and on social media feeds near you.
We introduced a few new coffees in October, like the delicious Ethiopia Yirgacheffe Kochere. Sales materials including one pagers and the Coffee Portfolio were updated for the Sales Team. You can find these documents on the sales drive in the Product Files>Coffee folder.
It took just shy of 8 months and a series of five interviews to nurture a relationship with WRAL "Out & About" to generate this glowing profile that reviewed where our company has been and where it is going. WRAL.com gets just shy of 3 million readers a day.
The second year of an annual event is seldom newsworthy, but creative packaging of Dilworth Coffee's sponsorship of the second NC State Fair Coffee Competition generated outstanding results. The "Battle of the Roasters" campaign swept Dilworth Coffee onto Charlotte's highest rated 9am talk show, where we were seen by an average of 67,100 viewers, according to 2017 ratings measured by Nielsen.
A 75 second video of the #BattleoftheRoasters Awards Ceremony was shared on FaceBook 20+ times and racked up 250+ views in a matter of hours.
A killer hashtag campaign #BattleoftheRoasters was bolstered by Cameron Gurkin's Instagram Live event coverage and behind-the-scenes postings during the event. Cameron's coverage garnered 225 likes, 15 comments and 2 new followers in a single day.
We worked with a national design blog and hospitality designers Square Feet Studio on a visual profile of Dilworth Coffee Uptown Fifth Third center store. A bunch of design-savvy folks shared it on FaceBook and Twitter.
A series of blog articles on stocktongraham.com starts to gently prepare our customers for the busy holiday season with ideas on how to increase sales and loyalty. This first story about selling whole beans cross sells our Dilworth Coffee brand. Visit the website to read more!