If you scroll the first 10 photos you see the colors bright red, fushia and cerulean blue. When looking at the coats you see oversized coats with multiple different patterns, textures and embellishments on them. With these 80s elements they are keeping it modernalized by balancing them. Most of the these trends I would never wear but they are wearing them to grab the attention of the paparazzi.
Sequins are proof that the “80s produced more than its fair share of memorable street style moments.” It relates a circus to 80s street style as you can mix patterns and textures of fabrics. The 80s “power suits” for women are a statement to show that they have power and to establish authority. Oversized coats and fuzzy sweaters were a hit in the 80s. “Patterns clashing and broad boxy shapes that were so in fashion during the 80s have their charm when styled the right way.”
Instagram has changed the game when it comes to both modeling, and marketing, modern fashion. Talent isn’t found on the streets anymore but through social media. The modeling company IMG “even launched a talent scouting campaign called We Love Your Genes, where young girls could post selfies using their hashtag to make the scouting job easier. As of today, it has been used almost 75,000 times.” Online a scour can view your profile and see your latest post. It also means that scout no longer need to fly across the world to find models. These celebrities are getting paid by brands to promote products and brands are using their online image.
Fashion Nova is the "viral store using celebrity power and social media” to create a high profit brand. In this article, buys looks at an Instagram famous brand fashion nova. Best brand targets famous celebs like Cardi B, Kylie Jenner and you tuber Tana Mongeau. Fashion nova started in Los Angeles and used amber Rose and Black Chyna to publicize the brand. “It's kind of like this ripple effect. The more people shout us out, the more their fans shout us out. Kind of like a viral Youtube video. We're a viral store.” In just three years of putting the brand on Instagram, it has reached a total of 6 million followers and continues to get more as they are tagged in photos of customers wearing their items. “Social media allows brands to bypass fashion editors and use celebrities to directly connect with consumers.”
If a celebrity wears an item from Gucci in the brain gets his/her seal of approval and it uses the power of celebrities. For example, if benefit’s mascara wasn’t selling and they asked Kylie Jenner to wear it in a post and tag them, then that mascara will sell immediately. Brands are choosing what kind of celebrities to indoors and based on their previous endorsement history. You should also look at their believes and interests as well as their engagement in the followers. You have to make sure that you consider the audience that you want to target and to make sure to get the celebrity on board.
The 80s aren’t just making come back in fashion but is making a comeback in music and movies. “Today we live in a culture that loves remaking things and presenting them to the world.” The show Stranger things is set in the 80s as they also are making sequels to the Star Wars series. In 80s music, musician musicians used “synthesizers, guitars and funky beats.” Bands today are replicating these beats in a modern way and example is the band 1975 because they’re widely popular pop 80s band.
In most articles it uses Instagram when talking about Materialism but this one uses Facebook. “Facebook provides the perfect platform for social comparisons, with millions of profiles and information about people.” In this article, data is shown through questionaires as they tried to determine their Facebook activity. “Social comparison” is what most people’s activity was as they compare what one is doing in their social life. For example is was scrolling through my mom’s Facebook and I found pictures of our trip to Universal during Marci Gras and I also found her friends posting pictures of them bragging about their children or their vacations.
Instagram has became a part of high end brands “social strategy”. Most brands use Instagram to grab people’s attention by showing us their labels fashions as they display “personality with their clothes.” “By 2018, Instagram’s global mobile ad revenues will surpass $6.8 billion*. And our recent Shopper Story report revealed that 70% of US shoppers frequently make impulse apparel purchases online, so filling fans’ Insta feeds with the hottest new clothes is a surefire way to drive sales.” For instance Calvin Klein used the hashtag #MyCalvins as the retailer Jimmy Choo teamed up with digital fashion influencers.
This article opens up with a collage of 80s fashion you could wear in this era in on the site that has a checklist of what to steal from your mother‘s closet. As you scroll down appears an advertisement for revolve as it is persuading you to click to their website. Brunette of Wall Street decides to show trends are coming back by displaying several pick collages of metallic fabrics, fanny packs and volume Something that is different from every article is that this talks about 80s trends that are coming is spring and summer of 2018. It also incorporates fashions from fashion shows and my favorite picture is the model wearing a shiny blue Gucci tracksuit with vibrant color socks, necklace and lipstick.
Are people obsessed with fashion to materialistic?? There is a “stereotype called fashion person” who is just interested in their outside (appearance). Why do we feel that we have to spend money on things to impress people or the need to “fit a mold”? Clothes shouldn’t define who you are as they are only an “expression of who you are”.
We start out Emily Ratajkowski wearing a sheer tight jumpsuit with a ruffle cape. This incorporates the excess of the 80s while she grabs your attention. Next we have Blake Lively in a neon yellow gown that’s shows that celebs are wearing these trends straight out of the 80s. On the runway, you see a bunch of bold shoulders and one shouldered tops with embellishments and things hanging off the side. With Kendall Jenner she is wearing a tight one shouldered floral dress with a trail behind her.
Today, people don’t walk into a retail store to find their next look they turn to their social media feeds to see what’s happening around them with friends or people they admire. A problem with fashion is that people are starting to wear an outfit ,that they have been seen in, no more than once. This is because you never see a celebrity on social media in the same thing twice. “According to consumer studies, 85 percent of people are influenced by celebrity endorsements when making a buying decision.” A fashion retailer called “Boohoo reported that its profits doubled after paying celebrities to promote its products.” This also contributes to the argument that fashion brands are just using people for advertisement.
“Enclothed cognition”- phenomenon that say your style and clothes affect your “mood, health and overall confidence.” Whatever clothing you wear can affect how you feel, so if your wearing fancy clothes you’ll feel more subconsciously confident and you change the way you act. This article pulls quotes from articles and books written about women, fashion and empowerment as it also refers back to a survey. What I am confused about is that the car company Kia revealed their own separate survey about what makes people confident.
Vulture makes a compelling point - Why are we bringing back 80s and putting these elements into Tv shows, movies and fashion? Producers of tv shows and movies are in their 30-50s and therefore lived though the 80s era. From multiple movies and shows 80s elements. One example is the Goldbergs, where it is a show produced today but it is set in the 80s. Stranger things is 80s sci-fi while they made another Star Wars which was made in 70/80s.
In our daily consumption fashion is at the center of our life and women have becomed so obsessed with fashion that they “attach importance to material purchases”. Fashion has been a form of social acceptance as they want to be seeing in the best of the best. The people, especially celebs, wear these high end brands to show their status and to show how they can own such expensive articles of clothing. Celebs display “success materialism” as they assess their success based on things they own and money. The involvement of fashion items typically involves celebs as they can advertise the products and this items has an important role to the designer that created them.
Materialsism has an effect on fashion and there is also a “relationship” with how clothing in the fashion industry are being used. Fashion is bceing used today solemnly for the purpose of your image and the appeal of the clothing is how we base of our choices. “It’s influence on product involvement, product qualification, and purchase decision makes materialism a key variable in a consumer involvement with fashion choices.” Fashion companies use the celebs as “personal media” so consumers can have an interest in this fashion. Some consumers say that trendy clothing is a “form of success” and therefore “The businesses related to fashion should show the fashionability on their products, better than emphasized performance”.
Fashion magazines are influencing the readers to go out and buy that certain article of clothing or shoes before even considering if you were actually wear it. These magazines are influencing materialism by telling the reader what styles are in it where you can buy these items no matter the price. Advertisement plays a huge role in what people will buy by persuading them that they will need this product. We also need to consider he’s wearing these trains because if you see a celebrity wearing that you’re more likely to go out and buy it because you subconsciously want to be them.
This article is about an 80s movie called Brght Lights Big City. This movie was all about excess as he moves to New York, model wife left him, mother died and turns to partying by taking cocaine and drinking. In the tunnel club scene there was “flashing lights, blaring music and bright color costumes on the dance floor.” It’s not a story about the glamour of the club scene as the main character was spiraling out of control. Cocaine can be seen as a metaphor for excess as cocaine is an expensive drug and he drank to much to forget about his memories of his dead mother and estranged wife.
According to the “public eye” people evaluate other people by the amount of things they have as to determining them by their qualities. “social media is among the leading causes of materialistic mindsets among youth”. People are relying on social media to stay connected to one another and people are basing the numbers of tweets and likes someone gets to their “worth” based on only quantitive numbers. One thing we struggle with is “how to deal with the judgment of others” as the pressure of social media has deemed us to think that we have to be the prettiest or the most popular. This just shows that social media has a powerful influence on us.
Think about how many social media accounts you have and think about how many fashion ads you see scrolling through Instagram or Facebook. Everywhere we look there is advertisement and ads are a way to influence and inform consumers “what they have to offer.” Social media is like ads as users post and share a significant part of their lives as they try to get the most followers and likes. “to have values that put a relatively high priority on making a lot of money and having many possessions, as well as on image and popularity, which are almost always expressed via money and possessions”. Celebrities desire to get the most likes on their page and they do this by showing off her place we went to, getting a new product in or even by their choice of fashion.
This article is about the words you can use to describe the way fashion looks. In the article, it takes a nondescriptive such as cool and pairs it up with such words as “refreshing, snappy, clever and keen”. To use these words to describe fashion, it will help me describing the trend as I would if I were a fashion blogger. The link is a helpful guide to find words to to create imagery and to just be creative to describe 80s fashion.
With 39.3m Followers, Gigi Hadid has become a fashion icon as she works with high end brands. When scrolling through her Instagram, you can see how she displays them with bold colored jackets or even a metallic romper with a hot pink crop top underneath. In some of her recent posts she was wearing a blue silk set with flowers on it and I think this shows how 80s had been modernized. In her Valentino add she is shown with a bright red hand bag matching her nail polish, eyeshadow and dress to the bag. This matching trend is seen in 80s fashion which reflects one bright color being used from head to toe.
Bold colors, even bolder shoulders and a collection of animal prints were among the top trends spotted on the New York Fashion Week runways. Starting Feb. 8 to 14, which can only mean one thing, the go-go 80s. If you liked the 80s, you’ll love what’s headed to stores. Multicolored leggings and decorative stockings hit the runways in Alexander Wang, Tom Ford and Jeremy Scott as Tom Ford wins for the seasons over the top tights. The sharp shoulder has been another 80s trend that appears to have nudged it’s way back into the designers shows.
The Eighties are back as seen Autumn/Winter 2016-17 fashion shows. Many designers like Saint Laurent and Moschino have acquired the idea to experience with the 80s fashion. Vogue Italia, April 1987: “Bold frills, candy and bubble dresses. There is a playful feel to the shirt puffed up little dresses in silk taffeta cinched at the waist with a confectionary-style ribbon.” What I like about this article is that it refers to past articles in Vogue Italia’s in 1982, giving us an incite into how fashion was described.
When most people think of 80s they think of the the big hair and leg warmers, but not everything is making a comeback. Shoulder pads with fur and sequins are making an appearance this season. Also, music video fashion from the 80s influenced fashion because that’s all they had during the day, watching MTV. My mother said that the Robert Palmers song Addicted to Love displays skin tight black dress with sleeked back hair and heavy makeup. This article also gives examples on where you can find some of the 80’s popular trend and it also gives you an example on how you can wear these trends on the streets.
Think “bold, vivid and powerful”! The article focuses on how the 80s style that is approaching us includes a modern twist that will still give you nostalgia. “This year’s style includes modern and vibrant ideas as well as taking a leap back in time to some old loves.” During autumn and winter, fashion designers are bringing back colors with associate with yellow (aka warmer colors). Oversized jackets are a popular trend because of the variety of colors, patterns and the amount of styles you can wear them with. These trends will scream your name as the high shine, metallic and sequins trend will “add a little extra glitz to our wardrobes and outfits”.
The model Hedi Slimane is having a serious Bowie moment in the photo above during the Saint Laurent 2016 fall fashion show. “ The show was ode to the 80’s with one- shouldered minidresses, winged sequined shoulders and electric red and blue furs.” Sequins were prevalent with gold accents. On the models you can see how he inspired his clothing on 80s elements. My favorite outfit from the collection is the third photo that’s displays a model wearing a chic metallic dress covered with a bright red fur jacket.
Balenciaga, Valentino, Loewe and many more collections made Vogue.com’s best-of list from Paris. “The most successful shows were uplifting, thought-provoking, packed with detail and saturated with brilliant color combinations”. Vogue rates Balenciaga as as #1 spring show as he “smothered the body” in high glam 80s. Vogue is written much more sophisticated using a certain fashion language that was not shown in the first two articles. The Louis Vuitton show showed chic 80s fashion as he took these trends to a different level by reinventing the shoulder pads and the eyecathing fabric.
This guide will show you the most iconic 80s fashion outfits and style and how to wear the trend in a modern era. The writer of the article displays a love for 80s fashion as he or she claims that these maximal fashion trends are the best way to up your style game. What I like about this article is that it gives examples on how you can wear these stylish trends on the streets. “To wear this look in 2017, you need to know which elements from the 80s to bring back and how to balance their vintage appeal with more modern aesthetics”. “Using colour can be a fun and simple way to infuse a modern outfit with a 80s vibe” and “wear sequined styles during the day for a fresh take on the trend and one shoulder designs at night for a glamourous evening look.”
This article has both point of views: The Business of Fashion says that designers are losing the idea of fashion while multiple sources say that the 80s fashion trends are making a comeback. WWD declares that this trend isn’t going away anytime soon and as you read the article the writer displays an enthusiastic tone describing 80s trends. The retail analytic firm Edit is also predicting that the 80s style will make a comeback. Many designers were inspired by 80s colors, fabric, etc to personalize their recent collections. Business of fashion claims that designers are no longer interested with coming up with new trends and that there is a lack of innovation.