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News, analysis and comment from the Financial Times, the worldʼs leading global business publication

China's fast beauty brands — primed for quick production and lighting-fast new product development — threaten to overtake traditional Western brands.

Generation raised on social media moves past stigma of domestic brands

Following China’s crackdown on the entertainment industry, celebrities have become an unsafe option for brands. But are virtual idols a safer one for them?

Amorepacific's affordable beauty brand Etude House is closing shop in China, showing retailers just how competitive the country’s beauty market can be.

China’s beauty market is expected to hit $57 billion by 2040, according to NellyRodi and Luxurynsight. How should brands prepare for the next 20 years?

For the first time, Chinese beauty labels surpassed international competitors in online GMV, with Florasis and Perfect Diary topping the list.

Low-reliefs evoking famous Chinese poems or traditional folklore engraved on lipsticks, pressed powder, and eyeshadows, packaging inspired from Miao jewellery – Miao is an ethnic minority in the Guizhou province, in south-western China… Since it was...

Florasis has ridden the hype wave of Chinese beauty to become a global phenomenon. Here’s what it did to challenge competitors in international markets.

It was only a few years ago that Chinese beauty brands had trouble convincing consumers at home they were a viable alternative to global giants. Now, having won over their home country, these C-Beauty unicorns are now on the hunt for international sales.

Jing Daily's weekly analysis of the very latest digital luxury brand campaigns in China from Peacebird, Florasis, and Clarins.

Chinese make-up brand Florasis’ co-founder Freeman shares how it rode on the Chinese-ness trend to disrupt the market amid stiff competition and become an internet hit virtually overnight.

Our recent webinar on the future of C-Beauty was packed with innovative case studies and best practices to appeal to Chinese consumers.

Perfect Diary, a young Chinese brand that emerged from nowhere to become a cosmetics giant, is "putting on another makeup" on the Southeast Asian market, as domestic beauty companies look for global presence with their rising prowess in the domestic ma...

We look at some of the prominent consumer trends in China, spending patterns among high-income groups, and Chinese brand strategies when selling overseas.