This larger, child-centered organization is starting to provide a base for children to express who they are as a gender-based person. This international cause can help to bring understanding and acceptance to corners of the world where children still face discrimination and gender role pressure.
In this video, Riley, the little girl, takes aim at big companies who try to stereotype what children should want to buy in the toy stores. She feels that any child can buy whichever toy they want. Specifically, she gives the example of how superheroes can be for either girls or boys, but shouldn't just be for one gender.