Hi [Name]

Well, did you make it through GDPR and the flurry of emails asking for consent?  If I'm honest, I haven't noticed a significant drop in my inbox even after ignoring the re-subscribe requests.  Slightly disappointing.

It's a timely topic for us because GDPR triggers an interesting shift in the way we now communicate. Pushing content to an unsuspecting audience is no longer possible (and isn't best practice, either!).  

  • No more cold calling
  • No more email blasting 
  • No more buying lists.  

It's now about attracting audiences.  How?  Great content.

Your employees are well positioned to create amazing digital content.  They're experts and close to customers.  Help them understand how they can turn their knowledge into content that supports their own brand, your Social Selling process and your content marketing strategy.  We love employee generated content - it's more credible and authentic.

For now, enjoy this months Tribal Chatter and in the true spirit of GDPR (that will be the last time I mention it.  I promise) you can change your subscription preferences below, if you so wish!

All the best,

Sarah

The Content Marketing Sweet Spot

The Content Marketing Sweet Spot

Dadid Beebe

medium.com
6 Study-Backed Benefits of Blogging for B2B Marketing #ContentMarketing

6 Study-Backed Benefits of Blogging for B2B Marketing #ContentMarketing

With 9 out of 10 B2B buyers say online content has a moderate to major effect on purchasing decisions, blogging for B2B marketing is one of the best ways to increase your web traffic, support prospect

tribalimpact.com
3 Toughest B2B Sales Challenges for the Modern Salesperson #SocialSelling

3 Toughest B2B Sales Challenges for the Modern Salesperson #SocialSelling

How has the digital buyer influenced B2B sales challenges today? We take a look at how the dynamics in the modern selling space has changed.

contactmonkey.com
Employees Who Use Social Media for Work Are More Engaged #InternalComms

Employees Who Use Social Media for Work Are More Engaged #InternalComms

It exposes them to job opportunities and raises their profile among recruiters.

hbr.org
How Employee Advocacy on Social Media Helps Gain Customers #EmployeeAdvocacy

How Employee Advocacy on Social Media Helps Gain Customers #EmployeeAdvocacy

Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.

inc.com
How Content Will Make Or Break Your Social Selling Program #SocialSelling

How Content Will Make Or Break Your Social Selling Program #SocialSelling

The internet and our culture of social media has changed the way we purchase goods and services. Learn why content is key to your social selling program’s success.

tribalimpact.com
5 Essential Social Selling Tools for Your Toolbox #SocialSelling

5 Essential Social Selling Tools for Your Toolbox #SocialSelling

Statistics show that 75% of B2B buyers now use social media to be more informed on vendors.

tribalimpact.com
Why InMail Is Replacing Email for Lead Generation #SocialSelling

Why InMail Is Replacing Email for Lead Generation #SocialSelling

B2B sellers who use InMail for lead generation achieve higher response rates than those who opt to use email. Learn why InMail works, and how to optimize your messages for better results.

business.linkedin.com
The Pros and Cons of Employee Advocacy #EmployeeAdvocacy

The Pros and Cons of Employee Advocacy #EmployeeAdvocacy

Steven Dickens of IBM, who will be speaking at AMPlify 2018, describes his experience with employee advocacy and how it helped him boost his following and engagement on social media.

blog.gaggleamp.com
4 Types of Content Employees Want to Share #EmployeeAdvocacy

4 Types of Content Employees Want to Share #EmployeeAdvocacy

Employees are likely to share content that makes them feel engaged and proud of their workplace. They also love sharing good experiences and - let's face it - content that is about them.

blog.smarp.com
When to Use PointDrive: 5 Tailor Made Sales Situations #SocialSelling

When to Use PointDrive: 5 Tailor Made Sales Situations #SocialSelling

When should I use PointDrive? These five scenarios regularly encountered by today’s sales pros stand out as excellent opportunities to maximize the tool’s capabilities.

business.linkedin.com
5 Simple Techniques Your Sales Team Can Use to Start Social Selling #SocialSelling

5 Simple Techniques Your Sales Team Can Use to Start Social Selling #SocialSelling

We often talk of Social Selling as being a culture change: a wholesale move to a new marketing model. However, that doesn’t mean individuals can’t make great strides to start social selling.

tribalimpact.com
How Employee Advocacy Helps You Get The Most Out Of Any Conference #EmployeeAdvocacy

How Employee Advocacy Helps You Get The Most Out Of Any Conference #EmployeeAdvocacy

Conferences are an important time for brand awareness and attracting attendees to your booth or session.

blog.gaggleamp.com
Everything You Need to Know About Leveraging Sales Insights on LinkedIn #SocialSelling

Everything You Need to Know About Leveraging Sales Insights on LinkedIn #SocialSelling

With the right information, sellers can demonstrate deep knowledge of a prospect’s business and earn a sale. Insight you gain from LinkedIn can show buyers you’re well-versed in their industry, unders

business.linkedin.com
The Most Important Updates Made to Social Media Algorithms in 2018 #EmployeeAdvocacy

The Most Important Updates Made to Social Media Algorithms in 2018 #EmployeeAdvocacy

Social networks are releasing algorithm updates more frequently than ever in an attempt to align with the needs of their users.

getbambu.com