Richard, himself, admits that when they started Virgin Records in 1972 they knew very little about marketing or branding. "We just knew we wanted to create something that disrupted the status quo and
In his 2005 book Brand Sense, branding expert Martin Lindstrom argued that those that invest in multisensory branding are likely to have a loyal
"Without a common belief system inclusive to everyone in the organisation, 'purpose' will never be more than a sound bite and will never take root," says Terry Tyrell, global chairman of Brand Union.
When I started a career consulting business seven years ago, I had about $5 in my marketing budget and all the time in the world to figure out how to grow it.
If you can't explain your startup to a child, you may not have better luck pitching to investors.
Univision reaches out to English-speaking audiences, Yelp becomes more actionable, and more.