This article makes a very interesting point that I think supports my argument that the reason The Black Keys have remained successful is their ability to keep their innovative sound the same. The point made by this article is that in the attempt to be different, all of those attempting to remain individualistic eventually end up the same. The White Stripes branching off into different genres made their innovative music less innovative and in all worse. The ability to excel in your own niche is what The Black Keys have perfected and what The White Stripes never mastered. The reason that The Black Keys trump The White Stripes is that they have remained innovative while keeping their sound and quality of their music the same.
Examining what is best about The Black Keys sound is what will ultimately be the deciding factor that brings Dan Auerbach's music past Jack White's. The Black Keys revolutionized their sound with this album, and their new, streamlined instrumentals and songwriting made "Brothers" their most critically acclaimed record. They, unlike The White Stripes, have continued to deliver amazing and similar albums since the release of "Brothers". The Black Keys know how to play to their strengths instead of branching out into several unrelated genres by releasing lower quality music. The production value behind this record is what ultimately determined The Black Keys infectious tone, catchy songwriting, hypnotizing sound.
This review seems to capture what was so magical about the legendary "White Blood Cells" by The White Stripes. Once The White Stripes moved away from their fun-loving, childish songwriting and upbeat instrumentals, their appeal dipped. It wasn't that their music was of a lesser quality, just that less people wanted to listen to their depressing guitar ballads. The Black Keys surpassed them because of this very reason; they stuck to what they were good at and it paid off. The White Stripes innovative nature is what ultimately doomed them.
While I do find that this article is relatively biased against The Black Keys, it does highlight many of The Black Keys shortcomings. I do have to address the lack of diversity in their music, which seems to be the glaring problem between The White Stripes and The Black Keys. The White Stripes have an ability to make almost all of their songs have a distinct personality, but The Black Keys have trouble maintaining the individuality of their songs. While The Black Keys do have a wonderful sound, it can get repetitive and indistinguishable, which is the glaring problem in their discography. I will have to make the argument that more of the same is what has made The Black Keys so strong in producing quality music; an argument using a "if it ain't broke, don't fix it' sort of mindset.
One of the primary reasons for The Black Keys' success is their ability to appeal to a wide audience. Jack White's music is more appealing to angst-filled teenagers such as myself or grandparents attempting to relive their teenage years in the 70's. Dan Auerbach's music and songwriting appeals to people of any age, which is supported by their overall longevity. Their last album came out in 2014; meanwhile, The White Stripes broke up in 2011 after a long hiatus. Jack White just can't find the appeal that he had back in the late 90's and early 2000's, but The Black Keys have maintained their success since 2004.
When comparing two band's discographies, one must examine the songwriting style of each band. This article displays how Jack White's songwriting has changed from happy and childish to serious and political. It shows an evolution of Jack White's music, citing the different influences he has displayed on his new album; so does his new, arguably worse music make his overall discography worse? I would argue that the main reason that The Black Keys are a better band than The White Stripes now is because The Black Keys have remained a consistently solid, high-quality band whereas Jack White's music has deteriorated in quality as he has grown older. Jack White has lost his magic touch, but Dan Auerbach still has his musical genius.
The main difference in examining the two different styles of Jack White and Dan Auerbach are looking out the different musical and personal influences in their lives. To help the audience reach a better understanding of the music I will be discussing, I will give a brief synopsis of the personal influences in Jack White and Dan Auerbach's lives. Then, I will look at the different artists that influenced both The Black Keys and The White Stripes and present those to my audience. By doing this, everyone will be able to distinguish the reason why Jack White's music is harder and less produced than Dan Auerbach's. I have to address that The Black Keys are by far more of a blues band than The White Stripes, and I must address why this makes them more appealing.
This album review is more song analysis, which doesn't apply as much to my comparative topic as a legitimate review, but it does provide an interesting structure to a ted talk. If I could intersperse the songs as evidence throughout my presentation, then not only would I have myself presenting, but the audience would have context for the topic in question. Maybe if I made a PowerPoint as well it would add a visual element to my presentation. I dislike powerpoints because I feel like most people just read off of them awkwardly to present something, but I would just have photos or videos in the background to add a little more entertainment to my presentation. This idea could not apply to a written essay or the song I was working on, which I'm currently stumped on because I hate the lyrics I'm writing, so a ted talk seems like the proper route to take.
When examining the Black Keys vs the White Stripes, you have to examine the idea of a minimalist sound (White Stripes) vs a produced, full sound (Black Keys). This article compares older computer technology to computer technology 10 years later. Jack White uses significantly older, worn out instruments than Dan Auerbach, who uses the latest, most cutting edge pedals and guitars available. Not to mention that the White Stripes don't use bass in their songs while the Black Keys do, albeit being overplayed on top of the duo's music. So that begs the question if minimalism is better, and I would make the argument that in music, minimalism is not necessarily more effective than complexity.
This article gives me the main idea of looking at my musical comparison through the lens of scientific analysis. For instance, present evidence in a professional or scientific manner, and present analysis as a way to support or disprove my "hypothesis" or thesis. My thesis will be that the Black Keys are inherently better than the White Stripes despite that they are less successful globally. Since it is argumentative, the evidence supporting the hypothesis will have to be proven and the evidence against the hypothesis will have to be disproven. Maybe this would be the most concise and effective manner of presenting my argument, and if it was presented verbally I think it could be fast paced with lots of evidence to convince the listeners.