The market research industry is preparing itself for 2017 to be the year of, among other things, automation, machine learning, virtual reality... and hygge.
SmartSurvey, a UK-based provider of digital survey solutions, has published its five emerging trends in market research and what will drive success in 2017...
I don’t have a crystal ball, but I do have some informed ideas about what to expect from marketing trends in 2017.
Automation This has been one of the key trends for the last couple of years, although much of the action has been out of sight; taking place in the operational backrooms of clients and agencies. Earli