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The digital world is moving fast! While riding the digital waves, it’s easy to fall behind on the news that really matters. As marketers, we can’t afford to stay out of the loop for too long. We need to be on top our marketing game 24x7, 365. This is why we bring you, "Marketing Buzz", a daily roundup of the best trending marketing news from all over the world!
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No matter what business you are in, you won't be in business for long if no one can find your company.
When Domino's went looking for a new Hispanic agency, its executives demanded certain agency employees be present at pitch meetings—and not just the top dogs. "We said multiple times, 'I don't care how junior they are. If they're working on my business, I want to meet them,' " says Karen Kaiser, VP of national advertising at the pizza chain before retiring in February.
Empower your biggest fans to excitedly sell for you as brand ambassadors.
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