See the fascinating history of holiday marketing campaigns and get inspired to craft your own memorable retail messaging this year.
Got great content and rankings, but still not getting clicks from organic search? Columnist Larry Kim shares tips and a fantastic infographic on how to improve your organic CTR.
Cadbury is well known for its imaginative video ads, but lately it has been stepping up its marketing efforts with a series of experiential events.
Content marketing requires a steady stream of content with consistent quality on a sustained basis.
Imagine you're asked to assess the beauty of airbrushed photos of professional models—and then regular snapshots of your spouse, or a close family member.
Marketers who rely on apps might want to pay close attention to what Apple is doing with its search advertising business
Snapchat has fired up its ads API -- application programming interface -- that allows third-party partners to plug in and deliver ads for brands and agencies.
Retailers are monitoring your moves and buying habits in-store and online in various, surprising ways.