The Video Advertising Bureau (VAB) issued a report recently, saying that there are now over 14m OTT-only homes, a 3X increase since 2013. That compares to 90m subscribers for traditional multichannel video services. An important finding, echoed in other studies, is that over 70% of OTT households also had a multichannel video subscription.
This edition of our newsletter focuses on video - how fast its growing, what are some of the new companies to watch in the space, and a new report from Edge Research Group on a startup that's helping video service providers to leverage data to ensure a quality experience.
Video quality and service availability go hand in hand with improving financial performance for online video service providers. Datazoom is a startup that wants to make it easier for these companies to leverage real-time analytics, using edge resources.
Missed out on the NAB trade show? You can watch an on demand analysis of key developments from IBC365 on demand. - JD
Efficient video codecs are a key component of enabling delivery from edge services. Online video services want to minimize storage and delivery costs with efficient codecs - but need to maintain a high quality experience for the end user. Jan Ozer gives a thorough overview of news from NAB around H.264, HEVC and AV1 and uptake of newer codecs.
Streaming Media reports on some startups to watch at NAB 2018. On our list: DLVR, which was co-founded by ex-Limelight Networks alums as a service for multi-CDN optimization/CDN switching. Also, Valossa, which uses AI and ML on video content. It goes beyond just transcribing audio and actually catalogues people and other visual content as well, enabling new types of content searches (by frequency of appearance, unknown faces, etc.). - JD
Industry analyst and consultant Colin Dixon breaks down the amazing growth in online live sports. Cricket matches have reached 5.5m concurrent viewers in India. Meanwhile, ESPN has launched a standalone video subscription service which will bring more mainstream sports content online. Auto enthusiasts are set to be able to buy a premium subscription service to Formula1 races direct from the sport owners - Liberty Global knows a thing or two about subscription video. The upshot is that the need for edge content delivery infrastructure is going to continue to grow rapidly as more viewers and more services come online. - JD