Smart Real Estate Investment Trust (TSX:SRU.UN) announced today that it is changing its name to SmartCentres Real Estate Investment Trust and will be commonly referred to as SmartCentres. This change is a recognition of the high level of brand awareness of the SmartCentres name and its iconic penguin logo, well known with consumers, tenants and municipalities across the country. The TSX stock symbol will remain the same.
"The SmartCentres brand is a valuable asset," said SmartCentres CEO, Huw Thomas. "The SmartCentres development platform is a central part of the REIT and is well known in the marketplace and throughout municipalities across Canada. The change will be very smooth given the market refers to us by this name already," added Mr. Thomas.
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