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NBC Turns to Digital Influencers to Draw TV-Averse Millennials to Olympics Coverage
variety.com -
Olympics are expected to bring ratings gold to NBC despite problems in Rio
latimes.com -
Media Executives Tout Upfronts, Brace for Olympic Headwinds
wsj.com -
Here's Why NBC Believes Viewers Are So Frustrated With Olympics Ads
adweek.com -
NBC Universal’s Olympic Upset: Streaming Trumps TV
variety.com -
TV Ratings Sunday: Olympics rise but still trail London
tvbythenumbers.zap2it.com -
TV Ratings: Rio Olympics Rise, Nearing London Numbers
variety.com -
NBC's coverage of the Olympics is atrocious. There's a simple reason why.
vox.com -
Olympics Ratings Hit Rio Silver With Simone Biles, Michael Phelps & Simone Manuel Gold Win
deadline.com -
How NBC Decided Which Shows to Promote During the Olympics
adweek.com -
See Katie Ledecky as a tot meeting Al Roker on TODAY in 1998
today.com -
Watch Simone Biles nearly pass out when crush Zac Efron surprises her in Rio
today.com -
What has Savannah Guthrie been up to while TODAY is in Rio?
today.com -
Aly Raisman's all-around routines and her parents' reactions side by side
nbcolympics.com -
Watch Simone Biles nearly pass out when crush Zac Efron surprises her in Rio
today.com -
Comcast TV Spot, 'Welcome to It All'
ispot.tv -
2.2 billion views: How NBCU and BuzzFeed scored on Snapchat during Rio Olympics - Digiday
digiday.com
