A Canadian company has launched a self-serve programmatic advertising platform designed for independent businesses: "We want to level the playing field for small businesses and give them access to similar advertising opportunities as bigger companies.”
The eight-month program, designed exclusively to target post-secondary students, will include offers and experiences to encourage them to frequent CF's centres.
Other News: Vancouver's Meat & Bread Looks to Expand to Toronto, Yorkville Village Hosting Art Event, Retail Council of Canada to Release Shopping Centre Study.